Campaign Marketing Manager

Our client is seeking an experienced Campaign Marketing Manager to their dynamic team and play a pivotal role in developing and delivering strategic, data-driven marketing campaigns that build brand awareness, drive customer acquisition, and strengthen market positioning.

This role requires a highly organised, commercially minded professional who can work collaboratively across functions - including marketing, product, sales, content, account management, and customer experience - to deliver measurable business results.

Key Responsibilities as Campaign Marketing Manager:

Develop and execute integrated marketing campaigns

Collaborate cross-functionally with internal stakeholders

Establish clear performance metrics, continuously monitor outcomes, and optimise campaigns based on data insights to maximise effectiveness and return on investment

Manage the full campaign lifecycle

Oversee campaign budgets and forecasting performance

Utilise data and analytics to inform audience segmentation, targeting strategies, and message development

Lead, coach, and mentor a Campaign Executive

Champion innovation, incorporating automation, AI, and emerging technologies to enhance campaign impact and efficiency

Safeguard brand integrity across all marketing communications, maintaining consistency in tone

Support PR and communications activities

Manage customer journey mapping, ensuring seamless omnichannel experiences and alignment with the organisation's strategic objectives

The person:

Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment

Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes

Strong copywriting and communication skills

Highly analytical and data-driven

Proficiency in marketing automation and analytics platforms, such as Pardot, Salesforce, Google Analytics, and Word Press (desirable)

Strong budget management and commercial acumen, with experience delivering campaigns against defined KPIs

Excellent project management and organisational skills, with meticulous attention to detail

Collaborative, proactive, and adaptable,

Staff management experience Benefits and Rewards:

Flexible working arrangements, including the option to work from home

29 days of annual leave, plus access to Perkbox benefits and wellbeing initiatives

Three annual charity days to support community engagement

Discretionary annual bonus aligned with individual and company performance

Life insurance provided following completion of probation

A professional and collaborative environment that values innovation, excellence, and career development