Social Media Lead

Overview

The Social Media Lead is responsible for increasing brand and product awareness, as well as maximizing engagement with our customers and community across Wacom’s US and Latin American social platforms.

In supporting our vision to make the world a more creative place, social media activities need to inspire the community, create new leads, deepen customer relationships, and support in reaching regional sales goals. The Social Media Lead is responsible for creating, editing and managing social media content for the Americas Region. This includes providing social media support for adjacent verticals including corporate community engagement, K-14 education, signature solutions, and OEM products in main or secondary channels as appropriate.

Location:

This is a remote position based in the Portland OR/Vancouver WA metro area with occasional need to meet in person.

The pay range for this position is $70,000-$97,000 annually. Pay within this range is based on job-related knowledge, skills, and experience. Medical, dental, vision benefits, 401k match, and a generous time off package are included. Visit our careers page for further details on the benefits of working for Wacom:

• Strategy &
  
  Collaboration:
  
  Own the development of a clearly defined social media content strategy and execute social media initiatives that support the marketing objectives in the region.
• Collaborate with other region’s social media team members to align strategy, content development and execution across regions.
• Collaborate with internal partners to maintain a shared, forward-looking content calendar and proactively communicate social media activities to internal teams.
• Initiate appropriate 3rd party collaboration (e.g. communities, blogs, software and hardware vendors, etc.).
• Build and maintain relationships with the social media teams at partner organizations.

• Content Creation & Publication:
  Lead editorial planning, content creation, tracking, monitoring and reporting for assigned platforms while collaborating on shared responsibilities and tasks.
• Develop social media content for all launches/campaigns in the assigned regions as well as support for enabling and corporate functions.
• Work closely with cross-functional teams to support initiatives created in marketing and sales in line with brand guidelines.
• Initiate and manage influencer relationships to drive distribution of Wacom social media content to a wider audience.
• Collaborate with internal team members and selected influencers to ensure proper licensing requirements are met for all content developed or shared, in line with industry best practices.

• Community Management:
  Regularly engage in community management to foster connections between Wacom and its audience, build brand loyalty, and enhance brand authenticity.
• Grow new communities by broadening the target audience and driving awareness of Wacom products.
• Build out content and grow community on new and emerging social media platforms, as appropriate.

• Advertising:
  Collaborate with digital marketing and paid media teams to execute social media advertising on priority channels.
• Ensure social advertising content utilizes best practices by platform, including copywriting, content format, hashtag use and reporting.
• Manage a monthly boosting budget to increase brand awareness and drive engagement across target platforms.

• Listening & Analytics:
  Analysis (listening) and interpretation of trends on the social web, including competitors and partners.
• Provide insights, dashboards and reports based on the existing or still to develop KPIs and analytic tools such as Emplifi.
• Utilize data analytics to guide social media strategies.
• Be a subject matter expert for social media best practices and partner with other regions on aligned approach and strategy including participating in global content sharing team.

• 5+ years of experience designing, writing, editing, and curating content for social media.
• Bachelor's Degree in Communications, Marketing or Design or equivalent experience.

• Knowledge in community management, particularly on Meta, X, Pinterest, Tik Tok, and You Tube and Linked In is a must; experience with creating, editing and managing blogs would be helpful.
• Experience onboarding new social media platforms.
• Experience as a content creator, esp. for short form video is highly preferred.
• Track record as online editor (including ability to manage external content creation); knowledge of journalistic writing and principles is necessary; experience with live content production (streaming) and webinars is a strong plus.
• The ideal candidate is open-minded and creative, willing to think out of the box and help to develop new ways of efficient SoMe communication.
• Strong team player with experience in international / intercultural teams.
• Knowledge of handling CMS tools (preferably Emplifi) is preferred.
• A deep interest in design/arts/culture is a must.
• Ability to effectively manage time and meet deadlines.
• Work…