Social Media Manager - Remote at Madam Sew Wilmington, NC

Overview

Social Media Manager - Remote job at Madam Sew. Wilmington, NC.

Are you passionate about sewing, quilting, and all things craft-related? Are you experienced in managing social media platforms and driving engagement? Madam Sew, a leading sewing brand specializing in innovative sewing and quilting tools, is seeking a talented and dynamic individual to join our team as a Social Media Manager.

As our Social Media Manager, you will be responsible for managing our presence on various social media platforms, including Facebook, Instagram, Pinterest, Tik Tok, and You Tube. Your primary goal will be to create engaging and compelling content that resonates with our target audience and increases brand awareness. You will play a key role in developing and implementing social media strategies to drive traffic, engagement, and conversions.

You will work closely with our content manager responsible to create blog posts, video project tutorials and visual assets.

• Develop and execute comprehensive social media strategies across multiple platforms to drive brand awareness, engagement, and conversions.
• Create and curate high-quality content, including images, videos, and captions, tailored to each platform s audience and requirements.
• Closely work with our content manager to ensure any piece of content created at Madam Sew is repurposed and distributed across all social media channels.
• Manage and monitor Madam Sew s social media accounts, including Facebook, Instagram, Pinterest, Tik Tok, and You Tube, ensuring consistent branding, tone, and messaging.
• Stay up-to-date with the latest trends, tools, and best practices in social media marketing, and apply them to enhance our social media presence.
• Engage with our community and respond to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with the marketing team to develop and execute social media campaigns and promotions aligned with overall marketing objectives.
• Monitor social media analytics and track key performance indicators (KPIs) to measure the effectiveness of campaigns and optimize strategies accordingly.
• Identify and establish partnerships and collaborations with influencers, bloggers, and relevant industry professionals to expand our reach and enhance brand visibility.
• Manage and monetize Madam Sew s Facebook groups with up to 250k members, finding innovative ways to engage the community and generate revenue opportunities.

Must-Have

• Proven work experience as a Social Media Manager or similar role, preferably in the e-commerce or retail industry (at least 3 years).
• In-depth knowledge of social media platforms, including Facebook, Instagram, Pinterest, Tik Tok, and You Tube, and their respective best practices.
• Strong understanding of social media analytics tools and the ability to analyze data and derive actionable insights.
• Excellent written and verbal communication skills with a keen eye for detail.
• Creative thinking and the ability to generate innovative ideas for content and campaigns.
• Proficiency in graphic design tools and video editing software.
• Self-motivated and able to work independently, as well as collaboratively within a team.

Nice-to-Have

• Experience in managing and monetizing Facebook groups or online communities
• Familiarity with current trends and developments in the sewing, quilting, and crafting communities.
• You re a sewist or quilter yourself

What else?

• You are an executor, somebody who likes taking action.
• You have an entrepreneurial mindset (driven, growth mindset, persistent, self-confident, smart, and resilient).
• You are not easily satisfied, have high standards, and go the extra mile to attain those standards.
• You have an international mindset and you re happy to work with people from all around the world.
• You take initiatives and responsibility for all projects you are managing.

We are convinced that an open, curious mind and the desire to grow continuously are also essential for this job.

What does working for Madam Sew look like?

The fact you’re reading this means you’re willing to get your hands dirty. Check!

If you really want to have a chance at a meeting with us, then the following list also sparks immediate enthusiasm.

• To mostly work remotely as part of a team that has learned how to build strong connections from digital interactions.
• Being part of the team culture of continuous growth based on the Slight Edge book by Jef Olson, of openness and vulnerability, and of helping each other.
• Translating customer needs and pain points into outstanding creatives in line with relevant communication angles.
• Develop creative strategies and reporting, proactively monitoring and analyzing key metrics to identify and implement opportunities for continuous optimization.
• Act as an internal expert on visual content creation, creative strategies, and communication best practices.

You can count on:

• a close-knit, performant, international team
• constant learning environment
• support from…