Growth Marketing Manager

Growth Marketing Manager

Location:

Remote

MUD TR is a fast-growing wellness brand redefining the coffee ritual with functional, coffee-alternative blends made with functional mushrooms to support focus and well-being. What started with our Original blend (Chai) has expanded into a growing lineup including Coffee, Matcha, Turmeric, and Rest, with more on the way. We’ve also expanded into functional nutrition with Nourish, a mind & body protein and the first protein shake with adaptogens.

As we grow, we’re expanding our retail presence while maintaining a strong focus on D2C, meeting customers wherever they shop and helping them build better daily routines.

The Growth Marketing Manager is a hands‑on media buyer and performance marketer responsible for day‑to‑day campaign execution, optimization, and reporting across our paid acquisition channels. This role owns the full lifecycle of paid media campaigns—from strategy and setup through creative testing, optimization, and performance analysis.

What sets this role apart is the ability to operate fluidly between micro and macro perspectives. You’ll zoom in to diagnose why a specific ad set is underperforming, identify the hook that’s driving an engagement lift, or catch a subtle audience fatigue signal before it impacts results. You’ll also zoom out to understand how those granular insights ladder up to channel‑level strategy, cross‑channel budget allocation, and our broader media mix.

The ideal candidate sees the story in the data—connecting a winning creative angle to a product positioning opportunity, or translating platform‑level volatility into a strategic shift in channel investment.

This is a role for someone who is data‑obsessed and thrives in ad platforms, but also has the strategic instincts to know when a micro‑trend signals something bigger and when it’s just noise.

• Own day‑to‑day management and optimization of paid media campaigns across Meta (Facebook/Instagram), Google and You Tube, Tik Tok, Axon and other key digital ad platforms.
• Manage the full campaign lifecycle: planning, audience development, campaign setup, budget pacing, bid management, QA, and ongoing optimization.
• Execute weekly creative uploads, campaign builds, and audience refreshes across platforms.
• Implement and maintain proper campaign structures, naming conventions, and organizational best practices.
• Monitor campaigns daily, making real‑time adjustments to budgets, bids, and targeting to improve performance.

• Build and distribute weekly and monthly performance reports for leadership, translating complex data into clear, actionable insight.
• Track and analyze campaign KPIs including CAC, ROAS, CTR, CPC, CPM, CVR, and LTV across channels and campaigns.
• Maintain and optimize dashboards in Northbeam (or similar attribution platforms) to provide accurate, real‑time visibility into channel performance.
• Conduct post‑campaign analysis and generate learnings documentation to inform future strategy.
• Proactively identify and communicate performance trends, anomalies, and opportunities to leadership before issues arise.
• Develop weekly channel‑level reporting cadence with clear narrative on what’s working, what’s not, and what’s next.

• Design and execute rigorous A/B and multivariate testing frameworks for creative, audiences, landing pages, and bidding strategies.
• Lead ongoing split testing of ad formats, copy variations, hooks, CTAs, and visual treatments.
• Develop hypotheses based on performance data and systematically test to validate or invalidate.
• Document all test results and maintain a testing log with clear learnings and next steps.
• Collaborate with web team on landing page testing and conversion rate optimization (CRO) to improve full‑funnel performance.

• Be a champion of high performing creative, reviewing test results, identify winning concepts, surface insights, and set actionable next steps.
• Generate and distribute creative performance reports highlighting top performers, fatiguing assets, and whitespace opportunities.
• Develop…