Senior B2B Copywriter

Overview

Location: San Francisco (in-person, 6-7 days/week) |
Compensation: $130k – $200k total annual compensation

Virio is building the AI marketer for enterprise. We help vertical SaaS companies turn Linked In into their #1 GTM channel. Virio pairs world-class content engineers with agentic AI research to create brand-safe, ICP-targeted executive content that drives real pipeline, not vanity metrics. Today, we run a done-for-you content engine for B2B executives. Tomorrow, we’re building a fully autonomous AI marketer embedded inside enterprise teams.

Having added $1M in ARR within the last 30 days, our recruiting team is moving quick to hire the talent we need to continue scaling.

• Produce high-quality executive content while maintaining editorial clarity, voice, and credibility.
• Support broader narrative arcs by shaping individual posts within a defined editorial strategy.
• Collaborate with senior editors to refine drafts, test formats, and uphold quality standards.
• Apply performance insights to improve clarity, resonance, and positioning of executive content.
• Contribute to the evolution of content systems, formats, and workflows used across client accounts.
• Work closely with designers and strategists to deliver cohesive executive content programs.

• Messaging owner – You define content lanes, key messages, and copy frameworks that guide consistent execution.
• Execution-led – You write, edit, and ship high-impact executive copy yourself.
• Performance-aware – You track engagement and attribution signals and use them to refine copy and messaging.
• Systems-minded – You build and maintain briefs, templates, and workflows that enable consistent output at scale.
• Fast-moving – You operate comfortably in high-velocity environments and adapt quickly as priorities change.
• Strong operator – You can own day-to-day executive content execution while shaping narrative direction across accounts.
• Strategic storyteller - You craft narratives that resonate with founders, CMOs, and GTM leaders and tie them to real business outcomes.
• Content architect - You know how to build a content engine from scratch: formats, cadences, hooks, and systems that scale.
• Client-obsessed - You treat content as a strategic lever to deepen relationships, drive renewals, and grow accounts.
• Execution-first - You write copy, ship posts, and iterate fast based on data.
• B2B-native - You understand how content fits into the GTM motion - ABM, demand gen, founder brand, and sales enablement.
• Creative operator - You balance creative instinct with GTM rigor, thinking in hooks, CTAs, and commercial value.
• Team-minded - You collaborate with designers, strategists, and account managers to turn client goals into standout campaigns.
• Startup-ready - You thrive in ambiguity, move with urgency, and bring structure without slowing velocity.

• Experience with Linked In-native content strategy
• Familiarity with Beehiiv, Descript, Figma, Notion, Webflow, Zapier
• Experience working directly with startup founders or C-level execs on public brand positioning
• Track record of turning content programs into a revenue growth engine
• Experience ghostwriting or executive storytelling in a B2B context

• Founding Seat – You’ll shape how we serve clients and how we scale content—two of the most critical levers in our business.
• You’ll own relationships and results – This isn’t a content desk job. You’ll sit at the heart of our revenue and growth engine.
• Career acceleration – Success here puts you on track to lead growth in the next iconic GTM company.
• You’ll work with elite clients – Founders, CMOs, and Series A+ GTM teams building fast—your impact will be immediate and visible.
• You’ll define the future of content-led GTM – At Virio, content isn’t marketing—it is the product.
• Top-Shelf Benefits: 100% paid medical, dental, and vision + 401(k) + $1,000/month wellness & meals stipend + company-wide annual off-sites. We take care of our people.

This is a full-time, on-site role based in San Francisco. We do not offer hybrid or remote positions. With best-in-class compensation, Virio operates on a 996–7 cadence and expects high ownership and high output across the team.