Senior Marketing and Digital Executive

Overview

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Key Information

Job title: Senior Marketing and Digital Executive

Salary: Circa £34,040 + TFL Benefits

Grade: Band 2

Contract type: TfL

Reference: 2897

Team: Marketing and Communications

Directorate: London Transport Museum

Contract details: Permanent

Location*: London/Hybrid*

Final date to receive applications: Monday 02/02/2026 at 23:59

• Hybrid working within this role means time split between home working, working from our Leicester Square office and at the Museum in Covent Garden as required. Working arrangements can evolve subject to business requirements.

London Transport Museum is the world’s leading museum of urban transport. As an education and preservation charity, LTM uses the powerful link between transport and the growth of London, culture and society since 1800 to tell the story of London’s journey over the past 200 years. The Museum's purpose is to ignite curiosity to shape the future. Based in the Museum's Marketing & Development department, the post holder will deliver social media and digital communications to meet targets for attracting visitors to the Museum in Covent Garden and events – including off site at the Museum Depot and other locations.

The role will support income generating areas, assist to drive footfall to the Museum and ensure a positive Return on Investment for paid-for social media activity.

The post holder will support the development and delivery of the Museum’s social media strategy
, as well as contribute to the wider digital and marketing strategy for the organisation.

The ideal candidate will be creative and full of ideas, taking a key role in executing plans and liaising with teams across the museum.

The Senior Marketing and Digital Executive will help to safeguard the Museum's reputation across its social media channels.

• Support the development and delivery of the social media strategy for all LTM channels (including Tik Tok, Instagram, Facebook, Twitter, You Tube and Linked In), and tailor existing marketing campaigns to create engaging social media content for the Museum's varied audiences.
• Develop stories, videos and narrative to bring to life the Museum's story and programme on social media/online and creatively repurpose this content across its other digital channels, such as website and e-newsletter.
• Research social opportunities e.g. content themes, current trends, anniversaries, key dates and new products and write, commission and moderate content
• Contribute to wider marketing campaigns with creative ideas in order to integrate social media ideas into early planning stages
• Deliver and manage the strategy, budget for advertising and other paid-for social media activity across the various social channels
• Support income generation and fundraising for the Museum by ensuring the visitor targets to Covent Garden and Depot are met
• Work closely with volunteers, curators and other contributors to produce blogs for the website
• Analyse and interpret social media performance, providing relevant reports to the Head of Marketing to share with the wider organisation
• Listen to and monitor social conversations across all LTM accounts in line with GDPR legislation, responding appropriately in a timely fashion and in compliance to Museum and Transport for London (TfL) branding and reputation
• Research and develop partnerships with influencers, creators, bloggers and opinion formers to raise the profile of the Museum and drive visitors to visit the Museum, buy tickets for events, make charitable donations and spend money in the Museum shop
• Capitalise on external social media campaigns to maximise promotion of Museum branding and products
• Create, commission and oversee production of video content, working closely with external and internal collaborators and freelancers, deliver seasonal competitions and giveaways to…