Creative Design Lead App Marketing; Remote - EU

REPLUG is a leading mobile growth agency helping mobile apps scale through Paid User Acquisition, App Store Optimization, Creative Strategy, and Growth Consulting.

We work with top brands and ambitious startups, providing data-driven strategies, hands‑on expertise, and a no‑BS approach to growth.

We’re looking for a Creative Design Lead – with focus on Performance & App Marketing – to take full ownership of REPLUG’s creative function, who can help us scale operations while maintaining the quality and strategic depth our clients expect.

This is not a people management role
.
This is a functional leadership role
.

You will own how creatives are ideated, designed, tested, improved, and showcased across performance marketing, app store assets, and all REPLUG visual output
.

Performance and app marketing creatives are the main focus of the role. At the same time, you are accountable for the entire REPLUG graphic department
, including brand, social media, B2B marketing materials, website visuals, case studies, and internal assets.

We care more about ownership and ideas than titles or years of experience
.

You own performance and app marketing creatives end‑to‑end. This includes both creative direction and hands‑on execution
.

You will:

• Work closely with the Performance Marketing and ASO teams to ideate new creative concepts based on research, data, and testing insights
• Translate performance data, user behavior, store analytics, and market research into concrete creative ideas
• Proactively propose new angles, hooks, messages, formats, and storytelling approaches
• Define what “good creative” means at REPLUG in a performance context, and raise the quality bar over time
• Personally design and iterate on Advertising assets for platforms such as Facebook, Instagram, Tik Tok, Google Ads, Display ads for main DSPs
• Personally design and iterate visual assets for App Store and Google Play Store (screenshots, feature graphics, icons, visual concepts)

• Creative relevance, clarity, and consistency
• Alignment between creative concepts and performance goals
• Making sure creative output is not just produced, but thought through, tested, and improved

• Use and experiment with UGC creation tools and workflows
• Explore new creative formats, trends, and execution styles relevant to app marketing
• Test different hooks, narratives, and visual approaches
• Turn experiments and learnings into repeatable creative frameworks

• Define templates, creative guidelines, and internal standards
• Act as the quality gate for all creative deliverables
• Improve creative workflows to make production more efficient and scalable

• Own the visual consistency of REPLUG across all channels
• Support B2B marketing initiatives in collaboration with our Head of Marketing
• Shape how creative work is showcased on the website, decks, case studies, and social media
• Ensure internal and external visuals reflect REPLUG’s positioning and quality standards

• Creative output clearly impacts performance metrics
• Creative is involved early in strategy discussions
• Clear frameworks and standards are used across clients
• REPLUG’s visual output is coherent, recognizable, and improving
• Clients see creatives as a competitive advantage

• performance driven
• insight led
• continuously tested and improved
• scalable
• consistent across clients and internal touchpoints

You are not a service layer. You are a creative partner to Paid UA, ASO, B2B marketing, and the management.

• Experience working with performance marketing and app marketing creatives
• Strong understanding of how creatives influence performance metrics
• Hands‑on experience (at least 2 years) with Paid UA and App Store assets
• Familiarity with UGC tools and creative testing workflows
• Ability to think in systems, not just single assets
• Comfortable with challenging ideas and being challenged
• Fluent in English
• EU‑based and available for full‑time collaboration

• fancy titles
• perfectly linear careers
• number of years on a…