Product Marketing, Velocity; Mid-market & SMB Segment

Overview

About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet and create opportunities to put the global economy within everyone's reach while doing important work.

Sitting within the Product Marketing organization at Stripe, our Audience Product Marketing team champions our key customer segments and industries. We focus on:
1) deeply understanding our users, the markets in which they operate, and our core product value propositions; and
2) driving pipeline and growth to expand our global user base and hit ambitious revenue targets.

We are looking for an exceptional product marketer for our Velocity segment, a fast-growing area covering mid-market and SMB businesses. You will shape how we win this segment, with a focus on scalable demand generation, industry marketing, and partner motions. You will excel at identifying new market opportunities, developing scalable playbooks, and aligning cross-functional teams to accelerate growth.

As a Key Owner Of Our GTM Strategy For The Velocity Segment, you’ll need to quickly build a deep understanding of Stripe’s products, buyer personas, and differentiation. You will:

• Be the expert on our Velocity (mid-market and SMB) users. Identify new growth opportunities using customer insights, sales data, and market trends, and translate this into actionable and repeatable GTM strategies and product road map recommendations.
• Partner closely with regional demand gen, field, and partner marketing functions to design, execute, and optimize a scaled marketing engine focused on our tech-forward ICP in target industry verticals. Build compelling content and programming that bring Velocity users to Stripe, and then optimize and scale these programs.
• Use data and insights from Sales and SD teams to identify opportunities to improve our sold funnel. Create compelling, value-based customer-facing messaging, assets, and sales plays that differentiate Stripe and help our sales teams win.
• Develop and own the program roadmaps and KPIs to ensure accountability and measure impact.

• 11+ years of product marketing experience, preferably in B2B tech.
• Deep understanding of the demand generation function, from top-of-funnel campaigns to field events and partner-led programs. Results-orientation.
• A builder mentality with a strong bias to action. Comfortable with ambiguity, experimental, and able to adapt quickly.
• Excellent communication and presentation abilities, with a proven track record of distilling complex strategies into clear, compelling narratives for executive and external audiences.
• Exceptional cross-functional leadership and ability to influence across all levels and functions, from senior leadership to project teams.
• High comfort toggling between strategy and execution—big picture to fine detail.
• Proven ability to partner with Sales to build a high-velocity sales motion.
• Optimistic about the future and relentless in advancing goals.

• Strong problem-solving and analytical ability, with a track record of a “test & learn” mindset.
• A tendency to seek and value alternate views and an ability to earn stakeholder confidence quickly.
• Power user (and builder) of AI-powered tooling.
• Experience designing and scaling programs across multiple geographies.

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

In-office expectations
Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This balances in-person collaboration with flexibility for individuals and teams.

Working remotely at Stripe
A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. You are welcome to come into the office for meetings, on-sites, events, but the expectation is to work from home regularly. Stripe does not cover relocation costs. Apply for roles that match your current or planned location.

The annual US base salary range for this role is $174,200 - $261,200. For sales roles, the range may include On Target Earnings (OTE) and base salary and will be narrowed during the interview process based on experience, qualifications, and location. Applicants outside the US may request the salary range for their location during the interview process.

Additional benefits may include equity, company bonus or sales commissions/bonuses, 401(k), medical/dental/vision benefits, and wellness stipends.