Content Strategist

Overview

Job Description

This role is based in Washington, DC office.

As a Content Strategist, you will be responsible for helping clients achieve their marketing goals by developing compelling, valuable content and advising on content marketing strategy. In this role, you will develop products such as ebooks, sponsored articles, and webinars. You will work with a range of clients, including high-value accounts, which may include high-level strategy and ideation, pitching and developing licensed and original article content for client-owned blogs, design and video creation, and more.

Content Strategists should be strong, agile project managers and savvy strategists who are enthusiastic about content marketing. This role straddles execution and strategy; the ideal candidate is as comfortable creating project timelines as they are developing article pitches for a client or providing content pillar recommendations for a new line of business. This role is very client-facing and requires excellent client communication skills, creative problem-solving, and seamless collaboration.

You will serve as the primary success owner for assigned customer campaigns and projects, with ample support from your content director, program team, and co-strategists.

• Serve as lead strategist for an array of client content programs, which include driving and overseeing content production as well as advising clients on content marketing strategy to help them meet their unique goals
• Develop content pitches aligned with the client’s sector of business and tailored to a knowledgeable B2B audience.
• Edit written content assets for style, clarity, tone, and relevance to client goals
• Own the successful production and delivery of content products (e-books, sponsored articles, surveys, webinars, etc)
• Consistently review content performance data to provide data-driven insights and recommendations for content direction
• Project manage production timelines across all assigned projects
• Organize and run project kickoff calls with clients
• Act as the designated point of contact for clients, responding to and managing client requests
• Oversee licensed content curation
• Collaborate closely with your co-strategists, program team, and content director to manage client expectations and resolve escalated client issues
• Manage and collaborate with freelance writers and editors

• 3-4 years of experience in a content marketing role
• Knowledge of any of the above industries: retail, marketing, restaurants, food, grocery.
• Comfort within a very client-facing role
• Strong project management skills
• Ability to manage multiple projects, multitask, and work within tight deadlines
• Work well on a team while able to take ownership of independent projects
• Growth mindset and a positive attitude

Tech Target, Inc., doing business as Informa Tech Target, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa Tech Target complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

We believe that great things happen when people connect face-to-face. That s why we work in-person with each other, or with customers and partners, three days a week or more. When you re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and…