AVP Brand & Creative Marketing - REMOTE

Overview

At Prime Therapeutics (Prime), we are a different kind of PBM, with a purpose beyond profits and a unique ability to connect care for those we serve. Looking for a purpose-driven career? Come build the future of pharmacy with us.

Job Title AVP Brand & Creative Marketing - REMOTE

Job Description

The AVP Brand & Creative Marketing leads the development and execution of integrated brand and creative strategies that elevate the organization’s market presence, drive audience engagement, and ensure consistent, compelling storytelling across all channels. This role champions brand integrity, oversees creative operations, and all channels for marketing while fostering cross-functional collaboration to deliver high-impact marketing initiatives aligned with business goals.

• Lead and evolve the organization’s brand strategy, architecture, and messaging framework to drive differentiation and long-term brand equity

• Oversee the in-house creative team, ensuring delivery of on-brand, on-brief, and high-quality creative assets across digital, print, and environmental channels

• Develop and manage a centralized brand center and creative intake system to streamline processes, tools, and resource allocation

• Define and socialize visual identity and brand standards across the enterprise, ensuring consistent application in all internal and external communications

• Partner with Marketing, Sales, and Product teams to develop integrated campaign briefs that inspire innovative creative execution and support business objectives

• Manage and drive best in class execution of across all channels, including print, events, and digital marketing including website, email, and social media, ensuring alignment with brand strategy and audience engagement goals

• Align with communications, marketing and external affairs to deliver brand messaging, thought leadership and targeted campaigns to drive brand awareness and to deliver brand reputation goals

• Collaborate with Customer & Marketing Insights (CMI) to translate consumer and market research into actionable creative and brand strategies

• Cultivate a culture of creativity and continuous improvement while also streamlining workflows by investing in team development, new technologies, and emerging marketing trends including the use of artificial intelligence to streamline processes

• Other duties as assigned

• Bachelor's degree in business, marketing, finance, healthcare or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required

• 12 years of work experience in marketing, brand development, or communications

• 8 years leadership/people management experience

• Must be eligible to work in the United States without the need for work visa or residency sponsorship

• Ability to establish trust, respect and credibility and form close working relationships with all levels of Prime

• Demonstrated ability to distill complex concepts or situations into concise and compelling messaging

• Excellent interpersonal, written, verbal and public speaking skills

• Expert knowledge of all creative functions and deliverables including print, digital, video production process.

• Knowledge and experience in managing a variety of marketing channels across multiple stakeholders

• Ability to work effectively in uncertain, ambiguous situations; ability to balance compliance, business and other competing goals and risks while still driving programs and initiatives to completion

• Proven ability to leverage technology to improve workflows and outcomes, AI experience

• MBA or other related advanced degree

• Experience in healthcare, PBM or other highly regulated industry

• Direct brand and channel management experience

• Creative agency management or leadership experience

• Previous experience managing a full-service creative function, preferred

• Experience breaking down silos, assessing organizational design and structure and creating a high performing, innovative marketing organization

Every employee must understand, comply with and attest to the security responsibilities and security controls unique to their job, and comply with all applicable legal, regulatory, and contractual requirements and internal policies and procedures.

Every employee must be able to perform the essential functions of the job and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions, absent undue hardship. In addition, Prime retains the right to change or assign other duties to this job.

Potential pay for this position ranges from $ - $ based on experience and skills.

To review our Benefits, Incentives and Additional Compensation, visit our Benefits Page and click on the Benefits at a glance button for more detail.

Equal Opportunity Prime Therapeutics LLC is proud to be an equal opportunity and affirmative action employer. We encourage diverse candidates to apply, and all qualified…