Marketing Manager, GVI

At Andrew Peller Limited (APL), our mission is to be Canada’s #1 branded wine and craft beverage company by delivering the perfect brand experience for every lifestyle and occasion. Through our commitment to excellence, honouring our roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day.

We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking. We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.

This is a hands‑on, highly collaborative role in a fast‑moving part of our business. With numerous activations launched each year across multiple brands and products within our Wine Kits business, this role is ideal for someone who thrives on momentum, complexity, and seeing ideas come to life in‑market. You’ll work closely with internal teams and retail partners to deliver commercially strong launches—balancing creativity with precision, and strategy with flawless execution.

If you’re equal parts team player, organizer, and brand builder
, and you enjoy working in beverage alcohol where product, regulation, and storytelling intersect, this role offers meaningful impact and visibility.

Note:

this is a 12 month contract role that will require some travel to St. Catherine's Ontario for meetings monthly.

• Lead brand strategy and annual marketing plans across a diverse GVI portfolio
• Act as project lead for frequent launches—managing timelines, technical specs, approvals, and market readiness
• Collaborate closely with retail partners, internal sales teams, and cross‑functional stakeholders to support successful launches
• Oversee packaging, digital, web, merchandising, promotional, and go‑to‑market execution
• Manage marketing budgets and track program ROI, brand health, and performance metrics
• Support pricing and commercialization strategies aligned with market realities
• Translate consumer insights, market data, and in‑market feedback into actionable brand decisions
• Partner effectively with agencies while keeping execution tightly organized and on track

• 5+ years of brand, commercial, or marketing experience within wine or beverage alcohol (minimum); commercial wine experience strongly preferred
• Experience working with retail partners and understanding retail execution
• Exceptional organization and project management capability—you’re detail‑driven and execution‑focused
• Comfort managing technical details (specs, approvals, launch readiness), not just creative concepts
• A collaborative, team‑first mindset—you work well across functions and locations
• A creative flair paired with strong discipline and follow‑through
  
  Ability to succeed in a fast‑paced, high‑volume innovation environment
• Experience with food‑grade goods, food safety, or regulated products is an asset
• Strong communication, prioritization, and analytical skills
• Proficiency in Microsoft Excel, PowerPoint, and Word

Term: 12 month contract

Location: Ontario-based (may be times where meetings are in Oakville or St. Catherine’s, otherwise home office base and weekly connects with team)

Hybrid | Fast‑paced | Brand & Commercial Focus

We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted.

Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications, and employment.

If you require an accommodation to apply or interview for a position, please email pe

At Andrew Peller Limited, we are committed to creating and celebrating a culture of Diversity, Equity, Inclusion and Belonging. We are an equal opportunity employer committed to ensuring every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.

This role is being posted to fill an existing vacancy.