Director of Public Relations Part Time

About Signature

Signature HealthCARE
is a family-based healthcare company offering integrated services across multiple states. Our continuum of care includes skilled nursing, rehabilitation, assisted and memory care, and home-based services supported by innovative technologies like telehealth and Care.ai-enabled solutions.

We are committed to advancing person-directed care and quality outcomes. Many of our facilities continue to receive high performance ratings and accreditations. As an award-winning organization recognized over the years by national outlets such as U.S. News & World Report, we take pride in fostering compassionate care environments and being an employer of choice in the healthcare industry.

Be the voice of Signature Health

CARE—building strong media relationships and securing positive earned coverage that showcases our people, programs, and partnerships.

Must work out of Louisville Corporate Office

Part-time Position

• Serve as the primary spokesperson for Signature Health
  
  CARE for positive press and approved communications.
• Responsible for securing and amplifying earned media that highlights Signature’s Life Enrichment programs, hospital partnerships, new developments, and innovations.
• Support crisis and sensitive situations by coordinating approved messaging developed by Signature’s Legal and Executive teams.
• Work closely with Life Enrichment, Social Media, Marketing, Operations, and Legal to ensure all external communications are accurate, timely, and aligned with Signature’s brand and values.

• Serve as Signature Health
  
  CARE’s designated spokesperson for positive press opportunities.
• Build and maintain relationships with local, regional, and trade media outlets.
• Pitch and secure earned media stories highlighting:
  • Life Enrichment initiatives (Signature Olympics, Reflect N Us, and similar programs)
  • Hospital partnerships and care transitions
  • New developments, expansions, and specialty services
• Prepare talking points and messaging for leadership and media engagements.
• Partner closely with the Life Enrichment team to identify compelling stories.
• Translate resident, stakeholder, and program experiences into press-ready narratives.
• Develop PR campaigns and media outreach around Signature-led programs and events.
• Support communications related to hospital partnerships and joint initiatives.
• Coordinate press outreach and announcements in collaboration with partners.
• Ensure consistent, approved messaging that protects Signature’s brand and relationships.
• Create and execute PR campaigns around:
  • New facility openings and developments
  • Program launches and service expansions
  • Awards, recognitions, and organizational milestones
• Work closely with the Social Media and Marketing teams to extend earned media across digital channels.
• Write and manage press releases for Signature Health
  
  CARE.
• Distribute press releases using Meltwater
• Track coverage and coordinate reporting on earned media results.
• Support crisis or sensitive situations by:
  • Reporting on emerging issues
  • Coordinating media responses using approved messaging provided by Legal and Executive leadership
• Serve as a point of contact for media inquiries during these situations, ensuring all communications strictly follow legal guidance.

• 5+ years of experience in public relations, communications, or brand storytelling.
• Healthcare, senior living, or nonprofit experience strongly preferred.
• Proven success securing earned media.
• Experience serving as a spokesperson or media liaison.
• Strong writing and campaign development skills.
• Familiarity with press release distribution platforms (Meltwater experience a plus; training provided).
• Ability to operate confidently within legal and regulatory guardrails.
• Effective verbal and written English communication skills.
• Demonstrated intermediate to advanced skills in Microsoft Word, Excel, Power Point and Outlook, Internet and Intranet navigation.

• Medical, Dental and Vision – Voluntary Life/Disability
• Free Telemedicine with Medical Plan
• 401(K) and Roth 401(K)
• Tuition Forgiveness/Education…