Senior Social Media & Brand Strategist

Overview

At ACT, Your Work Makes a Difference

Education has power — a power that changes lives forever. ACT is committed to equity in education and helping anyone who struggles to access that power. ACT values a diverse, inclusive environment where every team member can grow.

The Senior Social Media & Brand Strategist shapes ACT's brand storytelling and creative strategy across social channels. This role is social-first, focusing on brand voice, messaging, and concept development that strengthens ACT's presence through high-impact organic content and paid social ads. You will collaborate with the content creator, designer, copywriter, and media strategists to build campaigns, elevate ACT's tone, and ensure the brand resonates with today's students on the platforms they use most.

This is a highly collaborative individual contributor role with no people management responsibilities, designed for someone with deep expertise in organic social media strategy or social-led brand building.

The finalist will be hired at a salary and level commensurate with qualifications. For this position, the anticipated annual salary is $85,000 to $100,000. ACT manages salaries within the range based on relevant factors including skills, experience, and internal equity.

Location: This is a remote position, based in the United States.

Applicants must be authorized to work in the U.S. without the need for visa sponsorship.

• Social Strategy (Paid & Organic):
  Lead the strategic approach to ACT's social presence, ensuring themes, narratives, and messages align with platform behaviors, cultural trends, and student expectations.
• Partner with the Senior Manager to define messaging direction across Tik Tok, Instagram, You Tube, Snapchat, and emerging platforms.
• Identify insights from paid and organic performance data to inform message testing, creative optimization, and content evolution.
• Ensure social content—paid and organic—is aligned with brand voice, relevant to student culture, and tied to engagement and campaign goals.

• Brand Voice & Messaging:
  Shape and uphold ACT's brand voice across paid and organic social content to ensure messaging is clear, consistent, and student-centered.
• Translate ACT's mission, value propositions, and research insights into compelling, platform-appropriate narratives.
• Develop and refine messaging frameworks and creative briefs that guide campaign concepts and content series.

• Creative Development & Execution Support:
  Collaborate with the creative team to bring campaign ideas to life across formats (short-form video, static ads, stories, reels).
• Provide constructive, strategic feedback to ensure assets are platform-appropriate, culturally relevant, and brand-aligned.
• Contribute to test-and-learn frameworks for ACT to stay agile and competitive on fast-moving platforms.

• Performance Insights & Optimization:
  Collect and review paid and organic social performance data to identify messaging opportunities and refinements.
• Translate insights into actionable direction for future campaigns, brand voice evolution, and social strategy.
• Keep the team informed of emerging social trends, shifts in platform behavior, and cultural moments shaping student engagement.

• A key role in shaping ACT's social brand voice and elevating its presence across paid and organic channels.
• The opportunity to apply social expertise to national campaigns and large-scale student-facing messaging.
• A strategic role partnering with creative, media, and social teams.
• A mission-driven organization committed to improving student outcomes through fresh, modern storytelling.

At the end of 3 Months you will have:

• Completed onboarding — reviewed Brand guidelines and logged into social platforms
• Created 1 month's social media calendar

Within 6 Months Mark:

• Completed 1st monthly social media analytics report
• Leading monthly social media calendar development

Within 12 Months Mark:

• Completed 1st monthly creative insights report
• Leading Social Media expert for ACT

• At least 5+ years of experience in organic social media strategy, social-led brand…