Regional Marketing Liaison - Pacific Northwest

Overview

About Acadia Pharmaceuticals. Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs.

At Acadia, we’re here to be their difference.

The Regional Marketing Liaison (RML) – Daybue is a senior, in-market role within the US Commercial organization, focused on strategic engagement with key opinion leaders to uncover regional insights and shape local market strategy. This role serves as a critical bridge between field and headquarters, leading speaker development, delivering disease-state (and product) education, and supporting approved educational program execution. The RML collaborates cross-functionally with field teams and home-office partners across Marketing, Sales, Market Access, and Medical Affairs to drive impactful, compliant engagement.

This position reports to the Director, Daybue Regional Marketing and is part of the US Daybue HCP Marketing team.

• This is a field-based role with approximately 60% local/regional travel required; proximity to a major airport within the territory is a must to ensure quick connectivity to air transport hubs.
• Drive brand advocacy:
  Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions. Drive results in key areas, including KOL relationship management, insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts. Execute physician engagement activities in the field and at key congresses. Execute key market development plans/tactics for pending indications/approvals.
  
  Engage with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; work with regional teams to identify and cultivate emerging KOLs across different specialties. Serve as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.
• Regional Marketing:
  Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution. Develop regional tactics tailored to regional needs/objectives and develop novel marketing solutions. Manage marketing projects and budgets associated with regional activities. Translate scientific data and market research insights into commercial strategy aligned to Daybue Brand strategy. Provide field-based training for sales as needed.
  
  Balance customer-facing time with marketing project management. Coordinate with Matrix Partners to monitor account-level execution and identify gaps; align with RBL and regional leads on top accounts and regional priorities.
• Peer to Peer Program Management:
  Create branded and unbranded speaker program content; develop physician speakers for high-quality programs; provide refresher and follow-up training; ensure compliant execution; monitor speaker performance; provide field-based training as needed.
• HCP Congresses Planning & Execution:
  Lead planning and execution of Acadia’s presence at national and regional conferences in collaboration with home office marketing; identify opportunities to partner with professional associations; formalize meetings with senior leadership and KOLs.
• Insight generation:
  Identify regional clinical dynamics, facilitate cross-pollination of best practices, and translate insights from secondary data and market research into external strategy and tactical plans. Coordinate with internal functions (Market Research, Medical, New Product Planning, etc.) to share insights and support in-line products. Ensure Medical Legal Review…