Senior TikTok Strategist

Senior Tik Tok Strategist

Remote, must be local to USA

$48/hour (w2)

This is a senior, hands‑on individual contributor role that owns both strategy and day‑to‑day execution across multiple Tik Tok accounts. The ideal candidate has deep expertise in Tik Tok culture, trends, algorithm optimization, and monetization experience across TTS and Tik Tok Live, and thrives at the intersection of data, creativity, and audience growth. This role reports to the Director of Marketing and owns Tik Tok strategy and execution end‑to‑end.

You will shape how music and artist‑driven content shows up natively on Tik Tok.

• Manage Tik Tok content across multiple brand channels, developing platform‑specific strategies for video topics, formats, and posting schedules aligned with audience demand and business goals
• Conceptualize, edit, and publish high‑quality Tik Tok videos optimized for performance, engagement, and discoverability
• Write compelling, on‑brand captions and hooks that follow Tik Tok best practices for storytelling and copywriting
• Implement Tik Tok SEO best practices by optimizing captions, keywords, and hashtags to increase visibility and reach
• Support Tik Tok Live and Tik Tok Shop initiatives, contributing to content strategies that drive engagement and monetization
• Monitor Tik Tok trends, sounds, and cultural moments to inform content ideation and real‑time opportunities
• Analyze performance metrics and audience insights to refine content strategy and optimize future posts
• Partner with paid media teams to translate high‑performing organic content into paid executions
• Collaborate cross‑functionally with marketing, creative, and partnerships teams to align Tik Tok content with broader campaigns
• Support live event coverage and real‑time content capture when needed
• Maintain an organized Tik Tok content library and documentation of best practices

• 2–3 years of experience managing Tik Tok or short‑form video content for a brand, media company, or creator, 5+ years of social media experience
• Strong understanding of Tik Tok trends, algorithms, and platform‑specific best practices
• Hands‑on experience with short‑form video editing tools and mobile‑first content creation
• Excellent storytelling, copywriting, and editing skills tailored to Tik Tok audiences
• Data‑driven mindset with experience using Tik Tok analytics to inform content decisions
• Ability to thrive in a fast‑paced, trend‑driven environment