Sr. Director​/VP, Brand & Strategy Marketing

Overview

Ascent is a leading provider of innovative financial products and student support services that enable more students to access education and achieve academic and economic success. Everything Ascent offers is designed with the best-in-class teams and technology to increase every student's ability to plan, pay, and succeed in their education and career. Ascent's planning tools and financing resources are co-created by students for those in college, graduate school, and career training programs.

Ascent offers financial wellness education, student success services, and one-on-one and digital career coaching that put students' academic and professional goals within reach. Ascent has been widely recognized for its strong culture – named “Best Places to Work” by the San Diego Business Journal for the past 5 years – and as an industry leader – named “Best Student Loan” by Nerd Wallet for the past 3 years.

• Own and steward Ascent’s brand strategy across all channels, ensuring consistency in positioning, messaging, voice, and narrative
• Pull together full-funnel marketing strategies (awareness, consideration, conversion, lifecycle, post-loan experience) into a single, coherent system
• Oversee marketing strategy by business pillar — College, Graduate, and Career — ensuring each has a clear narrative that ladders to the overarching brand
• Ensure that Growth, /partner, Conversion, Lifecycle, Campus, Servicing and L&D efforts reinforce rather than contradict one another
• Own the brand and messaging architecture that guides execution across teams
• Oversee campus engagement and student-facing brand experiences, ensuring they reinforce trust and long-term value
• Partner closely with Growth leadership to ensure demand efforts align with brand and funnel strategy
• Identify gaps, overlaps, or inconsistencies across marketing efforts and recommend strategic adjustments
• Analyze qualitative and quantitative inputs to evolve brand and marketing strategy over time

• Deeply passionate about brand stewardship, narrative, and trust-building
• Proven ability to integrate multiple marketing strategies across the full funnel into a cohesive whole to drive sales volume
• Strong strategic judgment with the ability to see connections across audiences, channels, and business lines
• Experience working with multiple stakeholders and senior leaders
• Able to transfer between operating at a systems and orchestration level and as a channel owner
• Experience in highly regulated or trust-based industries (education, fintech, healthcare)
• Ability to think creatively and strategically to challenge fragmentation and drive clarity
• Calm, confident leadership presence with the ability to influence, lead and manage
• 10–15+ years of experience in brand and marketing strategy
• Experience owning brand strategy across multiple business lines and customer segments
• A strong background in creating and overseeing integrated marketing strategy, including: PR, SEO, email, event activations, reviews/awards
• Experience building personas and doing customer research
• Experience hiring and managing agencies
• Comfort influencing without direct execution or channel ownership
• Strong written and verbal communication skills with excellent strategic judgment
• Experience working in fast-paced, evolving organizations with strong seasonality

• Competitive pay with bonus, and comprehensive benefits package that includes, but not limited to:
• Compensation includes base salary of $140,000 - $190,000 commensurate with experience, plus bonus and options.
• Company Stock Options
• 401(k) + Company Match
• Medical, dental, and vision coverage
• Annual HSA contribution of $1,650
• Life insurance, disability, and critical illness
• 14 Paid Holidays? Eleven (11) + Two (2) Community Days + Your Birthday!
• Snacks and drinks in the office
• Tuition reimbursement program
• Generous paid leave policies
• $2,000 Vacation Incentive Plan after 3 years + $1,000 Sabbatical Day
• Wellness, Work from Home funds, and more!