PR Lead, North America; Part-time, FTC

As Yoto continues to scale in North America, we’re looking for a seasoned senior communications professional to provide strategic and hands‑on support to our in‑market PR team during a pivotal business year.

Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like Brain Bots.

• Voted the 14th fastest‑growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest‑growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company’s Most Innovative Companies in 2024; and featured in the Sifted 100 fastest‑growing startups across the UK&I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast
  50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re over 200 employees spread across the world… and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!

This is a fractional, part‑time role (approx 1‑2 days per week, or 3 half days, flexible by agreement), designed to complement existing leadership. You’ll act as a senior in‑market partner to the North America communications team and an on‑the‑ground extension of our UK‑based Global Head of Communications, supporting planning, execution, and delivery during a key period of preparation ahead of an ambitious year.

This role is ideal for someone deeply experienced, commercially minded, and comfortable balancing strategic guidance with selective hands‑on execution in a fast‑moving, purpose‑led consumer tech business.

We’re looking for an experienced communications lead to work with our brilliant two‑person PR team and help us have our best year yet. This is a contract role that allows for remote working with a minimum of once a week in our Brooklyn office, perfect for someone who loves developing talent whilst getting stuck into the strategic and operational side of comms.

Providing senior strategic support & delivery guidance

• Act as a senior thought partner to the North America Growth team, supporting planning, prioritisation, and execution of key PR and communications work
• Support delivery of PR, storytelling, influencer and brand advocacy activity in line with global strategy and North American market needs
• Provide senior judgement and quality control on plans, messaging, and outputs
• Step in to own discrete work streams where helpful, or support Senior PR Manager and PR Coordinator in planning and execution depending on priorities and capacity

• Provide coaching, feedback, and senior oversight to support the continued development of the in‑market PR team
• Help create clarity around priorities, workflows, and expectations during a busy planning and delivery period
• Act as a trusted sounding board, particularly supporting a sustainable return to work following parental leave

• Support operational inputs including budget tracking, forecasting, reporting, business justifications and legal requests (in partnership with global comms)
• Help ensure reporting clearly shows what’s working and where adjustments are needed
• Bring structure and rigour to planning and delivery without adding unnecessary process

• Work closely with Global Communications, Global Brand, Product Marketing, Organic Social, Influencer Marketing and Paid Acquisition teams to ensure alignment
• Keep global stakeholders informed with clear updates, flag risks early, and propose practical solutions
• Share insights from the…