Senior Demand Generation Manager

Company Description

Keen Decision Systems was founded to solve the biggest challenge in marketing: connecting marketing spend to revenue. By deploying our Bayesian modeling suite, companies of any size get actionable insights into where they can best optimize their marketing spend to drive the business outcomes that matter most.

Keen helps companies make smarter, faster marketing decisions through advanced measurement and insights. Our customers are sophisticated, data-driven marketing and growth leaders. As we scale, we’re investing in a modern, performance- and revenue-driven go-to-market motion that combines marketing, data, and technology.

At Keen, we’re proponents of Conscious Culture. Conscious Culture is a culture built on purpose. A Conscious Culture means that time and effort have been invested in making sure that how our company operates is as important as our business outcomes. Because we work smarter Monday-Thursday, we’re able to offer all employees a three-day weekend.

As a Senior Demand Generation Manager you will own and scale our demand engine end to end. This role is responsible for designing, executing, and optimizing multi-channel demand programs that drive qualified pipeline and revenue. You’ll be both strategic and hands-on, building the roadmap, running experiments, partnering closely with sales, and using data to continuously improve performance.

• Own the demand generation strategy across the full funnel, from awareness to pipeline creation.
• Plan and execute integrated campaigns across paid media, lifecycle/email, content syndication, events, and partnerships.
• Drive MQL, SQL, and pipeline targets with a strong focus on quality and conversion, not just volume.
• Collaborate closely with sales to align on ICPs, messaging, lead handoff, and pipeline goals.
• Build and optimize nurture programs tailored by persona, use case, and buying stage.
• Manage campaign measurement, attribution, and reporting to clearly communicate impact on revenue.
• Run continuous experimentation (channels, messaging, offers, targeting) and scale what work
• Own and improve the marketing tech stack.
• Partner with product marketing on positioning, launches, and GTM initiatives.
• Mentor and influence other marketers as the team grows.

• The emotional intelligence and communication skills to successfully work with the best and brightest marketing professionals.
• 5 - 8 years of B2B demand generation or growth marketing experience.
• Proven track record of driving pipeline and revenue, ideally in B2B SaaS.
• Deep experience running multi-channel campaigns with clear performance accountability.
• Strong analytical mindset — comfortable with funnel metrics, CAC, conversion rates, and ROI.
• Experience partnering closely with sales and revenue teams.
• Hands-on experience with marketing automation, CRM and GTM tools.
• Excellent communication skills and the ability to influence across teams.
• Comfortable working in a fast-paced, ambiguous environment where ownership matters.
• Ability to travel within the United States 1–3 times per year for company on-site events.
• Must have a dedicated home office/workspace to support full-time remote work.

• High and visibility. Your work directly impacts revenue.
• Opportunity to build and scale the demand engine from the ground up.
• Smart, collaborative team that values data-driven decision making.
• Competitive compensation and growth opportunities.

• MUST have a portfolio link or 1–2 work samples available to share.
• MUST be authorized to work in the United States. Keen is not able to provide sponsorship at this time. We hope to be able to do so in the near future!
• MUST be able travel within the United States 1-3 times a year.
• MUST have a reliable, everyday remote work desk station.

Keen Decision Systems is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.