Marketing Data Operations Analyst

Overview

Team

Summary:

The Marketing Data Operations Team covers the management and maintenance of the infrastructure that provides the Marketing Database for the organization. This also involves the processes and procedures used to collect, ingest, process, store, analyse and distribute data effectively and efficiently for Enterprise Marketing.

Role

Summary:

Reporting into the Marketing Data Operations Lead, the role of the Marketing Data Operations Analyst leverages data to drive effective marketing campaigns through segmentation, audience creation and database management. The Marketing Data Operations Analyst plays a critical role in collaborating with regional marketing teams to understand priorities and ensures alignment between data strategies and regional objectives. They manage and enhance the marketing database integrity, develop targeted audience segments and create innovative segmentation strategies for email campaigns.

Work Schedule:

This role is based in the US and requires working hours to be aligned with the US, Canadian & LATAM Markets to support global operations.

• Apply best practices to uphold high standards of data quality, facilitating precise audience and segmentation reporting and analysis.
• Lead continuous efforts to improve data quality within the database to maximize marketable audiences and database utilization.
• Create and develop segmentation models for improved audience targeting.
• Gather marketer requirements to build effective audience lists for marketing campaigns.
• Lead proactive communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation.
• Collaborate with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement.
• Provide ongoing sessions with the marketing team to help improve understanding and best utilization of Zap marketing database.
• Own the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database.
• Collaborate with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs.
• Support in the processing and management of incoming lead data, ensuring the accurate classification of data.

• 5+ years related experience working with large-scale databases that focus on both B2C and B2B data.
• Very strong knowledge of marketing data sources, marketing tools and technologies, including CRM systems, marketing automation platforms, data warehouses and BI dashboard/reporting tools.
• Strong expertise in data analysis, reporting and proficiency in SQL or equivalent.
• Strong attention to detail and analytical mindset, with ability to turn data into actionable insights.
• Excellent communication skills to collaborate with cross-functional teams and key stakeholders, with ability to explain complex technical concepts to non-technical stakeholders.
• Problem-solving mindset with attention to detail and ability to work independently and take initiative.

Salary Range or On Target Earnings:
Minimum: $76,800.00;
Maximum: $

In addition to the base salary and/or OTE listed, Zoom has a Total Direct Compensation philosophy that takes into consideration base salary, bonus and equity value.

Note:

Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be a different range for candidates in this and other locations.

Anticipated Position Close Date: 02/15/26

Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help…