Recruitment Communications Coordinator - Office of Enrollment Management Communications - UTK

Overview

The Office of Enrollment Management Communications at the University of Tennessee, Knoxville (UTK) invites applications and nominations for our Recruitment Communications Coordinator position. We are seeking candidates who can contribute in meaningful ways to enhance the accessibility of higher education, foster a diverse and inclusive academic environment, and improve recruitment and graduation of our students. The University of Tennessee, Knoxville has been ranked by Forbes as one of America’s best large employers on the 2025 list.

The minimum starting salary for this position is $53,938. Final compensation will be determined based on the candidate’s qualifications and experience.

This is an on-campus position with some hybrid/remote work schedule flexibility.

Enrollment Management Communications at the University of Tennessee, Knoxville is looking to hire a full-time Recruitment Communications Coordinator to implement strategic recruitment tactics to create, nurture, and build relationships with prospective first-year, transfer, or international students and their families. This position supports the student journey in the undergraduate admissions pipeline by maintaining multiple lead generation platforms, collaborating with the Office of Communication and Marketing on lead generation strategy & user journeys online, strategizes social media marketing and digital ad placements, manages lead data & reporting, and executes a robust communication strategy for students interested in attending UT.

• Coordinating content development & strategy for mass email & SMS marketing.
• Monitoring the health and accuracy of data in Slate, our CRM system, and providing systematic updates as needed to ensure the campaign runs smoothly.
• Serving alongside the Office of Communication & Marketing to collaborate and identify opportunities for improvements to digital marketing partnerships and further streamline RFI lead generation and lead nurturing.
• Influencing & supporting the selection of names for the university to license and subsequent outreach strategies.
• Monitoring content lead generation platforms, such as Niche, SCOIR, College Board Connections, and others.
• Contributing to admissions recruitment tactics by developing content for prospective first-year, transfer, and international students and their families.
• Developing strategic communication plans for recruitment and outreach efforts to prospective first-year, transfer, and international students.
• Contributing to content creation for websites, print pieces and social media for prospective student audiences.
• Leading and maintaining strategic RFI management.
• Communicating project requirements, delivery of assets, and production timelines with stakeholders.
• Developing a schedule of communication tactics, confirm scheduling with stakeholders, and monitor deployments for completion and deliverability.
• Monitoring content calendar to ensure optimal timing for various digital and tangible marketing collateral.

Required

Education and Experience:


Bachelor’s Degree

• Minimum 2+ years of professional experience, including internship or practicum experience, related to duties and responsibilities
• Experience working under tight deadlines.
• Experience with mass email & SMS distribution programs.
• Experience with Mac operating systems and Microsoft Office.
• Familiarity with databases and list management.

• Required Knowledge, Skills, And Abilities

• Knowledge of digital marketing, HTML email, and SMS text marketing best practices.
• Knowledge of CRM systems, account origin sources, and creating dynamic form content.
• Data-driven, adaptable mindset that can make changes mid-campaign if needed.
• Ability to manage and lead multiple, concurrent projects from a variety of stakeholders.
• Must exhibit exceptional attention to detail and have the ability to produce high-quality work in a fast-paced environment.
• Strong written and verbal communications.
• Ability to develop written communications for various audiences and mediums.
• Must have the ability to learn, be flexible to change, and be innovative.
• Ability to effectively communicate with stakeholders at various levels with a…