Marketing Manager

Description

About Us Cherry Hill Programs is the industry leader in capturing moments that last a lifetime at various holiday and souvenir photography experiences across North America. From recruiting and training quality holiday characters, local leadership and field staff
- our mission is simple: to bring magic to every experience.

As the Marketing Manager
, you’ll help create the magic behind the scenes as a part of our Corporate division. We are looking for a strategic, hands-on professional to lead cross-channel marketing efforts to keep our seasonal audiences engaged year-round. This role is ideal for a B2C marketing generalist with experience in remote teams and turning big picture strategies into actionable plans that drive measurable units.

If you have critical thinking skills, understand general marketing concepts, and have an eye for detail, this is the job for you!

Our Marketing Manager will also:

• Develop integrated marketing strategies and execution across multiple channels, including email, SMS and social
• Lead up to 5 marketing team members in the day-to-day operations, ensuring strong communication, accountability and performance
• Create and manage loyalty and data-driven retention campaigns to improve customer acquisition, increase lifetime value and maintain engagement outside the peak season
• Translate strategic direction into clear marketing plans, timelines and deliverables for internal and external stakeholders
• Account manage B2B client communications by helping to convey strategy, updates and results.
• Assist with analytics and reporting, using data to optimize campaign performance and ROI. Provide actionable recommendations
• Oversee content development, including copywriting, email marketing, landing pages and promotional materials
• Lead email marketing programs, including segmentation, automation, and performance reporting
• Partner with Business Development, Operations and Leadership to support key initiatives

What We’re Looking For

• Positive attitude and strong work ethic
• Creative mind with strong written and verbal communication skills
• Ability to work under pressure in a remote setting and meet strict deadlines on multiple projects
• Excellent organizational, analytical and time management skills
• Growth in lead generation and customer engagement metrics
• Demonstrated success driving online revenue growth, including customer acquisition, conversion optimization and lifecycle marketing across digital channels
• Strong knowledge of cross-channel marketing and audience engagement strategies
• Proven campaign ROI and conversion performance

Knowledge, Experience & Skill

• At least 18 years of age
• Bachelor’s degree in marketing, communications, or a related field
• 4-6 years of experience in marketing with at least 1-2 years in a leadership role
• Experience with B2C seasonal business marketing and loyalty programs
• Experience in new brand launch or ongoing brand growth strategies, particularly in businesses with a digital subscription model
• Experience with Hubspot

What Else Can You Expect

• A fun, fast paced, and passionate environment
• Remote/work from home position
• PTO (Paid Time Off)
• 401K matching (After 1 year of employment)

We Work Together to Win Together

Our mission is simple: to bring magic to every experience by capturing moments that last a lifetime. We believe that building a diverse team, with a variety of backgrounds and experiences, is the best way to bring our mission to life.

Cherry Hill Programs strives to provide a positive work environment that values excellence in safety and quality, free from discrimination and harassment. Every employee plays a part in our Company’s success and makes this a great place to work. Our people are the heart of our organization and the foundation of our success. Driven by our core values of safety, diversity, integrity, and collaboration, we strive to promote a culture that supports and encourages creativity, fairness, and inclusion.

Motivations

Education

Experience

Licenses & Certifications

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.