Territory Marketing & Communications Director - Southeast

Position Summary

The Alzheimer’s Association seeks an experienced, mission-driven Territory Marketing and Communications Director to lead integrated Mar Comm efforts across the Southeast Territory. This individual will serve as both strategic architect and hands-on practitioner, providing visionary leadership while actively supporting the execution of communications strategies in priority markets and rural communities alike.

As a player-coach, the Territory Director drives the development and implementation of comprehensive, data-informed marketing and communications plans designed to elevate the Association’s visibility, engage diverse audiences, and achieve mission and revenue goals. This role requires a collaborative leader who can inspire a high-performing team while also rolling up their sleeves to provide direct, tactical support where needed—particularly in markets with significant opportunity or limited Mar Comm capacity.

Essential functions and responsibilities include, but are not limited to:

• Lead the development and execution of integrated, territory-wide marketing and communications strategies that advance the Alzheimer’s Association’s mission and align with national priorities.
• Serve as both strategist and practitioner, providing direct Mar Comm support in priority markets while also guiding and coaching team members who support multiple local markets.
• Provide expert counsel to territory leadership, chapter executives, and staff on marketing, communications, and media strategies that drive engagement and impact.
• Oversee and mentor a team of remote marketing and communications professionals, fostering collaboration, innovation, and accountability across a geographically dispersed region.
• Ensure equitable Mar Comm support across diverse communities, including smaller and rural markets, by developing scalable resources, toolkits, and adaptable messaging strategies.
• Lead proactive media relations and brand storytelling efforts across the territory, building relationships with local and regional outlets to secure meaningful earned media coverage.
• Guide digital and social media strategy, ensuring consistent, engaging content that promotes the Association’s full mission and resonates with varied audiences.
• Oversee paid media planning and creative execution, including negotiation of in-kind placements, development of campaign assets, and evaluation of performance metrics.
• Represent the territory’s Mar Comm function at the national level, collaborating with Home Office teams and serving on the Marketing & Communications Council.
• Monitor and evaluate the effectiveness of marketing and communications initiatives through analytics, insights, and continuous improvement practices.
• Champion diversity, equity, and inclusion in all messaging and outreach, ensuring culturally responsive and accessible communications across all communities.
• Actively participate in and support local initiatives when needed, modeling a hands-on, collaborative approach to ensure success in markets with emerging needs or opportunities.
• Other duties as assigned

• Bachelor’s degree in marketing, communications, public relations, or related field.
• Minimum 10 years of progressively responsible experience in marketing and communications leadership roles.
• Demonstrated success managing integrated strategies across large, complex, or multi-market organizations.
• Experience leading teams that provide support to multiple markets of varying size and capacity.
• Proven track record of success as both a strategic leader and hands-on contributor.
• Strong experience in media relations, brand management, and digital marketing.
• Ability to manage budgets, vendors, and cross-functional initiatives.
• Familiarity with healthcare, nonprofit, or cause-driven communications preferred.
• Valid driver’s license and ability to travel across the territory as needed.

• Strategic, creative, and collaborative leader with a “player-coach” mindset.
• Exceptional communication, relationship-building, and influencing skills.
• Strong ability to balance strategy with execution in a dynamic environment.
• Skilled at engaging diverse…