Planner, Integrated Planning

Overview

Kelly Scott Madison—KSM—is a leading, independent media and advertising agency that future proofs brands and fuels business growth. Our team of strategists, solutionists, technologists, and data analysts work united alongside incredible brand partners, helping them connect with customers in more meaningful ways today and positioning them to move with the customers of tomorrow. It’s always an amazing and transformative time at our growing media agency.

At KSM, it’s about more than just a passion for our industry and craft. It’s about the impact we make on the lives and livelihoods of those around us, and the highly personal experience we have here. Being an independent, mid-size agency—not too big, not too small, and proudly entrepreneurial—you’ll be empowered, recognized, and challenged to grow here. We’re adding new Bold Builders and uncommon perspectives to our community and can’t wait to learn more about you.

But first, let’s explore the opportunity...

• Contribute to the set-up, management, and optimization of cross-channel campaigns (paid search, paid social, programmatic, and offline media) across multiple clients and industry verticals.
• Collaborate on high-level strategy development and contribute to evidence-based media solutions tailored to client objectives.
• Analyze performance metrics and marketplace trends to inform optimization strategies and tactical plans.
• Ensure seamless execution and adherence to timelines, deliverables, and budget commitments.
• Facilitate ongoing communication and collaboration between internal teams, external vendors, and clients.
• Monitor campaign performance across key media platforms.
• Contribute to agency initiatives, including developing best practices, disseminating industry updates, and refining processes.
• Aid in training the department on new processes and best practices across all media channels.
• Support the client billing process and maintain key documents (flowcharts, budget sheets, status reports).
• Participate in competitive and marketplace analysis and contribute to agency points of view (POVs).

• 1–2+ years of cross-channel media planning and digital investment experience.
• Intermediate to advanced proficiency with Microsoft Excel and PowerPoint.
• In-platform experience with The Trade Desk, Meta, Tik Tok or Google Ads a plus
• Proven ability to create cross-channel media recommendations through data-centric analysis.
• Experience in managing campaign set-up, optimization, and reporting.
• Familiarity with client billing processes and maintaining campaign documentation.

• A strong communicator—clear, concise, credible, and fearless in sharing ideas.
• Detail-oriented, highly organized, and able to multitask effectively.
• Analytical and data-driven, comfortable with numbers and spreadsheets.
• Process-oriented but adaptable, able to handle ambiguity and reprioritize as needed.
• Confident yet humble, open-minded, and eager to learn.
• A team player who puts clients first while fostering a high-performing, collaborative environment.
• Experienced in mentoring and developing others.

We ve got you covered -- and we’re not just referring to robust health insurance. To us, coverage is about supporting your full experience and whole self, from inclusive benefits, flexibility, and an appreciation for time away, to recognition, professional development, and growth opportunities.

• Talent Enablement:
  Career pathing, integrated learning ecosystem, mentorship, and employee recognition
• Financial:
  Competitive compensation, 401(k) with company match, pre-tax programs, referral rewards, and a remote work reimbursement
• Wellness:
  Comprehensive health insurance (medical, dental, vision, pet, and life), onsite fitness center covered 100%, discounted membership rates at partner gyms and access to virtual fitness classes, Employee Assistance Program (EAP), and curated opportunities to nurture your breaktime
• Balance:
  Personalized Paid Time Off (i.e., “Unlimited PTO”), remote work flexibility, paid parental leave (maternity, paternity, and adoption), and a variety of Employee Resource Groups
• Giving Back:
  Volunteer opportunities and corporate donation matching through KSM Cares Outreach, our Corporate Social Responsibility program