Senior PR & Communications Manager; Hybrid

Senior PR & Communications Manager (Hybrid)

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Hi, Future Homie! At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

We’re looking for a Senior PR & Communications Manager to strengthen and amplify Homebase’s reputation as a trusted partner empowering small business teams to thrive. Reporting to the Director of Brand & Integrated Marketing, you’ll lead the strategy and execution of PR activities with the aim of expanding Homebase’s visibility and influence — turning data‑insights into headlines, executives into thought leaders, and customer stories into proof of impact.

This is a hands‑on, fast‑paced role for a strategic storyteller who can balance communications vision with executional rigor — someone who thrives on crafting earned stories that break through the noise & amplify innovation.

• Drive PR and communications strategies that build awareness and credibility for Homebase across key audiences.
• Secure consistent national and regional media coverage that elevates Homebase’s profile in local markets, the SMB SaaS category, and the broader tech industry.
• Lead communications planning and execution for company events, including virtual, in‑person, and industry activations.
• Identify and implement AI‑powered tools to streamline workflows, such as project tracking, earned media listening and monitoring, and reporting.
• Develop and implement long‑term strategies to amplify company content and proactively surface storytelling opportunities across earned, owned, and social channels.
• Own tactical execution of PR initiatives — from events to thought leadership — and continuously experiment with new approaches that strengthen visibility and engagement.
• Lead end‑to‑end PR for product and key campaign launches (Top Local Workplaces), including narrative development, messaging, materials, and media outreach.
• Position executives and internal experts as thought leaders through bylines, speaking opportunities, and strategic media placements.
• Oversee the creation and quality of press materials, ensuring all communications align with Homebase’s voice and messaging standards.
• Innovate new storytelling formats and channels to expand reach and engagement with target audiences.
• Manage outside agencies, as necessary.

• 8+ years of experience in PR or Communications, with a mix of agency and in‑house work (in‑house experience preferred).
• Demonstrated success driving brand visibility and reputation through earned media, award programs, and thought leadership.
• Established media relationships across business, technology, and local press, with familiarity in emerging media channels.
• Strong cross‑functional collaborator who can navigate complex organizations and partner effectively with content, brand, social and product teams.
• Experience developing executive communications, internal messaging, and reputation management programs.
• Data‑driven communicator skilled at defining and tracking metrics for brand perception, narrative impact, and executive visibility.
• Exceptional writer and editor capable of crafting compelling narratives across press, internal, and owned channels.
• Deep passion for supporting small businesses and helping our customers succeed — treating their stories and challenges as the heart of our brand.

• Ownership & Financial Security:
  Stock options + 401(k) with 4% match
• Comprehensive Healthcare:
  Medical, dental, and vision coverage + FSA options
• Flexible Time:
  Unlimited PTO (salaried) + company holidays
• Family Support:
  Up to 12 weeks of paid parental leave (after 6 months of service)
• Protection Plans:
  Life insurance + short/long‑term disability coverage
• Work Your Way:
  Work From Anywhere Month + meeting‑free weeks yearly
• Workspace Perks:
  Meals…