Social Media Manager at California Federation of Labor Unions, AFL-CIO California

California Federation of Labor Unions, AFL-CIO Social Media Manager Based in California (Full-time or part-time with remote work options available.)

• Are you a communications professional who wants to support labor unions advocating for strong guardrails on artificial intelligence and tech?
• Do you have experience creating consistent, engaging social media content across multiple platforms?
• Are you seeking a creative opportunity to create content around issues that everyday working people care about?

Apply to work for the California Federation of Labor Unions, AFL-CIO as a Social Media Manager and create online content that reaches workers, union members, elected officials, the press, and the public about everything unions stand and fight for every day. The California Federation of Labor Unions, AFL-CIO represents over 1,300 affiliate unions in California that collectively represent 2.3 million union members in trucking, retail, hospitality, service sector jobs, janitorial, construction, health care, local and state government, education, arts and entertainment, warehousing and logistics, manufacturing, and a variety of other sectors.

Under the supervision of the Chief of Staff, the Social Media Manager will increase visibility of the Federation and affiliate unions’ work on social media, produce and manage communications across all media platforms, and support the digital communications needs of affiliate unions and central labor councils across the state.

DUTIES & RESPONSIBILITIES
CONTENT CREATION

• Create all social media content for the Federation’s campaign for guardrails on Artificial Intelligence, all other major campaigns (organizing, mobilization, political, legislative, etc.)—including original content ideas and comprehensive digital campaign strategies;
• Closely monitor news coverage and online social media trends and hashtags, identify opportunities to create content around current trends, and develop relevant, engaging social media content in response;
• Produce content for social media at rallies and actions, large events and conferences, pressers, etc;
• Translate long‑form emails, newsletters, press releases, and other Federation work into digestible content online;
• Interview workers and gather stories, quotes, photos, and videos and spotlight worker experiences to connect individual issues to broader campaigns;
• Assist with conception of online campaign branding and graphics, signage, messaging, and slogans.

SOCIAL MEDIA MANGEMENT

• Create and manage a content calendar for all social media platforms (Facebook, Instagram, You Tube, Tik Tok, Blue Sky, Twitter, Threads) and produce daily social media content (content series, text posts, graphics, videos/reels, memes, some paid advertising) that maximizes visibility, reach, and engagement;
• Develop campaign social media toolkits for external distribution to effectively mobilize supporters and boost campaign visibility;
• Communicate the Federation’s public statements and positions on all social media platforms;
• Engage with supporters and followers on all social media accounts and respond to questions, comments, and direct messages promptly, and monitor engagement on all platforms;
• Maintain updated social media profiles and stay updated on platform changes, tools, and best practices.

TRAININGS & SUPPORT

• Help develop content and promote affiliate unions’ social media content, including for contract fights, strikes, and other mobilization campaigns;
• Support affiliate unions and central labor councils with rapid response communications e.g. social media outreach for events and actions, strike updates, public statements, etc.;
• Design and deliver capacity‑building training for social media and other digital tools for affiliates and central labor councils.

OTHER

• Ensure consistent visuals, branding, voice and messaging across social media accounts;
• Proof and copyedit communications materials to ensure they are accurate, use correct spelling and grammar, maintain a consistent tone, and communicate core messages and values;
• Track the Federation’s online reach and evaluate digital engagement metrics;
• Provide staffing support at actions, picket lines, press conferences, media…