Marketing Manager

Job Description

Location:

Crossland Tankers Ltd, 114 Grove Road

We wish to recruit a marketing manager who will have responsibility for the Marketing function within the entire group of our companies who operate throughout the UK, Ireland and EU. This role requires a driven, design orientated, and inquisitive individual who can utilise their experience and knowledge of marketing techniques and information to drive enquiries through to our business on and where necessary, have the confidence to advise management on new approaches to deliver new revenue streams for the group.

Whilst marketing on social media and monthly periodicals will be the primary requirement of this role the company want to recruit a self-starter who can then use their knowledge to work directly and in collaboration with other team members (engineering/ accounts) on wider value add projects including tenders, exhibitions, product demonstrations, etc.

This broad ranging role will be based at our Head Office in Swatragh where the successful candidate will work directly with the directors and senior management team. Flexible at home working arrangements will be considered, subject to business need, after a satisfactory induction, training and company familiarisation period.

Crossland has grown from a tanker repairs and servicing company into one of the largest tanker manufacturers within the UK and Ireland. In order to do this, we have created a high volume, fast‑paced and multicultural workplace. We pride ourselves that we create a happy work environment where everyone is valued in order to create the best products for our customers.

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• Qualification in Marketing would be an advantage
• 1-2 years’ experience in a similar role.
• Strong project management/organisational skills.
• Excellent writing skills and attention to detail
• Eye for design/creativity (e.g. for presentations, proposals and events)
• Ability to demonstrate initiative and generate ideas
• Excellent communication and interpersonal skills
• Experience using Adobe Creative Suite.
• Strong design and commercial acumen
• Team player with ‘roll up your sleeves’ attitude.

• Permanent position
• Attractive salary
• Free life assurance scheme
• Enhanced workplace pension scheme
• Excellent progression opportunities.
• Free onsite parking
• Free onsite gym
• Training and development opportunities
• 20 days annual holidays plus 9 public holidays

• Designing Marketing materials in conjunction with external design consultants
• To assist in the production, development and distribution of marketing collateral - liaising with external suppliers where necessary. This will include:
• Understanding the product and customer profile and write thorough specs for each in association with the engineering team.
• Brochures updates
• Customer information letters/ emails
• Websites news stories & blog posts
• To manage digital activities, taking ownership of the business’ social media and online presence
• Managing client hospitality events both internal and external
• Maintaining the marketing database
• Identify and develop opportunities for growth through a variety of methods including promotion, new markets and innovative ideas
• Writing copy for all marketing collateral, including - liaising with external suppliers where necessary
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Assisting in the production of ongoing competitor analysis and reporting, with reference to pricing, presentation and promotion.
• Supporting the sales team with collateral for meetings and events.

Marketing

When we first started out in business back in 1988, we were originally a tanker repair and servicing company, providing maintenance services to local bulk liquid haulage companies. However, although our resources were modest when we started out, our passion, determination, and ambition to succeed were always there in abundance. As a result, by the mid‑1990s – building on our extensive repairs experience – we began to manufacture our very own tankers for the UK road industry at our…