Product Marketing Specialist

Product Marketing Specialist

Who We Are:

Sure Cost is the leading provider of pharmacy purchasing and inventory management solutions. Our SaaS platform helps pharmacies simplify purchasing and maximize profitability through smarter, data-driven decisions. The platform connects purchasing, inventory and analytics into one seamless experience, empowering pharmacies to buy better, save more and operate with confidence. If you look for a role where you can make a meaningful impact in communities across the country, while earning a competitive salary, you've come to the right place.

At Sure Cost, we believe work/life balance matters. With team members across the United States, we value fully remote work, flexible hours, and flexible PTO.

As Sure Cost’s Product Marketing Specialist, you are responsible for making our products “fly-off the shelf.” This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results.

You know our competitors like the back of your hand, and you know our buyers better than they know themselves. You back up strategic insights with market evidence and use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You collaborate with our Marketing team (Demand Generation Specialist, Marketing Operations Specialist, BDR team) to develop innovative programs that drive demand, and you regularly collaborate with Sales and Product Management teams. You are actively involved in campaign and go-to‑market planning, using market research, performance insights and buyer knowledge to inform strategic decisions. While this role does not own marketing or product strategy, it plays a critical role in shaping strategy through evidence‑based insights and messaging recommendations.

• Review and approve messaging for all demand generation assets, including emails, advertisements, webinar copy and landing pages.
• Partner with Demand Generation to refine messaging based on performance, audience feedback and campaign goals.
• Help define and maintain SOPs and SLAs related to messaging review and approval in collaboration with Demand Generation, Marketing Operations and leadership.

• Write and edit copy for new content pieces, including reports, guides, landing pages and campaign materials.
• Work directly with freelance copywriters to review, edit, and approve webinar decks and supporting content.
• Ensure all content accurately reflects product capabilities, workflows and approved messaging.

• Create and maintain sales enablement materials such as one‑pagers, pitch decks, battle cards and objection‑handling tools.
• Partner with Sales and BDR teams to identify messaging gaps, common objections and questions from active deals.
• Translate product workflows and customer use cases into clear, sales‑ready messaging.

• Conduct ongoing market, buyer and competitive research independently.
• Proactively gather inputs from Product, Sales and BDR teams without relying on formal handoffs.
• Use research findings to inform messaging decisions, campaign direction and enablement materials.
• Synthesize research findings into clear recommendations that influence campaign planning, messaging priorities and go‑to‑market decisions.

• Work closely with Marketing Operations to ensure messaging requirements are supported operationally.
• Partner with the HUSL marketing agency to ensure external execution aligns with internal messaging standards.
• Act as a messaging resource across Marketing, Sales and BDR teams.

• 3+ years of product marketing experience with at least 2 years in a market‑facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and market research).
• Proficient in productivity applications, such as
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Hub Spot and Google Analytics.
• Comfortable using networking…