Digital Marketing and Online Merchandising Specialist

Join Indigo Brands
, a leader in the personal care and beauty industry, where we create, market, and distribute globally recognised brands like Yardley, Lenthéric, Exclamation, English Blazer, and Gorgeous. As part of AVI Limited
, we offer a fast-paced, innovative environment that values teamwork, excellence, and customer-centricity. At Indigo Brands
, your contributions will be recognised, and you’ll have the opportunity to grow with a passionate team committed to success. With diverse career paths and a culture of collaboration, we foster an environment where everyone can thrive.

• Industry Leadership
  :
  As a top cosmetics producer in Southern Africa, we lead with trusted, innovative brands.
• Collaborative Culture
  :
  We value teamwork and accountability, with every contribution driving success.
• Commitment to Excellence
  :
  Our high standards empower employees to achieve their best.
• Career Growth
  :
  We support professional development and offer diverse career paths.
• Accreditations
  :
  Indigo Brands is ISO accredited and boasts a five-star NOSA rating.

A rewarding opportunity awaits a skilled Digital Marketing and Online Merchandising Specialist at Indigo Brands in Epping, Cape Town
. In this dynamic position, you will be responsible for planning and executing integrated digital marketing campaigns across Fragrance, Personal Care, and Colour Cosmetics. The main focus is on building a cohesive digital presence across multiple brands by delivering effective content that drives brand awareness and sales conversion, while maintaining a high-performing digital shelf across owned and third-party retail platforms.

• Reports to: Marketing Manager

• Plan and execute unified multi-channel campaigns across social media and web platforms.
• Partner with Marketing and Sales teams to co-create campaigns that drive both high-level engagement and bottom-line sales conversion.
• Stay ahead of industry shifts, competitor movements, and platform algorithm trends to keep the brands at the forefront.
• Monitor real time insights and analytics to iterate on campaign tactics and improve overall performance.

• Use Artificial Intelligence (AI) to automate repetitive tasks and generate creative content variations.
• Produce high quality social media and web content that strictly adheres to brand requirements and approved strategies.
• Build and maintain a centralized digital asset library for all products, ensuring strict version control and brand identity consistency.
• Design infographics and content specifically tailored to drive conversion across all Indigo categories.

• Write engaging, brand aligned copy for social media and comprehensive product information for online platforms.
• Simplify technical product data into user friendly messaging that aligns with brand positioning.
• Ensure all product information remains accurate, consistent, and updated.

• Create, audit, and optimize Product Detail Pages (PDPs), including titles, bullet points, descriptions, and A+ content.
• Implement high resolution, zoom enabled imagery, lifestyle shots, and infographics that communicate key benefits clearly.
• Conduct ongoing keyword research to boost organic ranking and product discoverability.

• Conduct routine content and image audits on retailer sites to ensure correct categorization, enhanced content, and up to date imagery.
• Support the setup and execution of digital banners, coupons, and seasonal merchandising changes within strict lead times.
• Ensure all promotional updates follow specific retailer guidelines while maintaining absolute brand consistency.

• Implement SEO strategies across all content formats, from web copy to video metadata.
• Monitor performance analytics to identify optimization opportunities, applying on-page strategies to drive traffic.
• Continuously refine the digital journey to ensure content transforms traffic into measurable sales.

• 3 - 5 years' experience in a Multi Media or Digital Marketing environment
• E-commerce Expertise
• Experience in social media and marketing design
• Exposure to Video or Animation creation and editing – advantageous
• Solid experience in creating content for social media
  
  Knowledge of working on Adobe Creative Cloud

• A completed Degree or Diploma in Graphic Design Digital Marketing is required

Take the next step in your career with Indigo Brands
, where innovation and excellence drive our commitment to quality personal care and beauty products.