Associate Field Marketing Manager

Associate Field Marketing Manager - Central

Department: Marketing

Employment Type: Full Time

Location: US-Texas-Remote

This position is ideal for experienced field marketing professionals to join the Marketing team as an Associate Field Marketing Manager, responsible for driving local market engagement and supporting provider growth initiatives. Partnering with sales, professional marketing, communication and creative teams, you’ll deliver practice-level marketing strategies, education, and tools that strengthen patient acquisition and conversion as well as support execution of local marketing events.

This role is critical in bringing to life local marketing strategies supporting business growth through impactful provider enablement and education.

The Associate Field Marketing Manager will report to the Senior Manager, Field & Practice Marketing. The role is remote covering East Coast/Southeast local DMAs and will consist of up to 30% travel.

• Equip practices with brand essentials, onboarding toolkits, and playbooks to strengthen patient acquisition and conversion.
• Deliver practice marketing training, in-person workshops, and virtual sessions covering:
  - Social media best practices (organic and paid)
  - Digital content creation and editing tools
  - Leveraging promotional opportunities, in-practice merchandising solutions and co-branded materials.
• Educate providers on using Align’s Practice Marketing Hub and Canva-like tools to create compliant, co-branded content.
• Collaborate with sales leadership to identify regional focus areas and execute Joint Business Plans (JBPs) with targeted practices.
• Unlock and manage unique regional promotions tailored to market needs.
• Partner with the consumer marketing team and agencies to execute local consumer events.
• Manage co-op marketing programs and plug-and-play merchandising initiatives for eligible providers.
• Identify and assess local market trends, practice initiatives, and patient needs to inform marketing strategies.

Work cross-functionally with:

• Sales teams to align marketing with growth opportunities.
• Consumer marketing to leverage campaigns for patient conversion.
• Creative and brand teams to ensure materials are compliant and on-brand.

• Education:
  
  Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience:
  
  4+ years in field marketing, trade marketing, or channel marketing, preferably in the healthcare, dental, or consumer goods industries.
• Skills:
  
  Strong understanding of consumer marketing tactics, including digital and in-practice marketing. Proficiency with social content creation and editing, and presentation platforms.
• Communication:
  Excellent presentation, training, and interpersonal communication skills; ability to engage both internal teams and external providers.
• Teamwork:
  Proven ability to work cross-functional with sales, marketing, and creative teams in a fast-paced environment.
• KPIs:
  Case volume growth in supported local practices; adoption rate of marketing toolkits and campaigns; measurable JBP outcomes; and provider engagement and satisfaction score.

If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.

For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.

Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.

General Description of All Benefits

We are pleased to provide a general description of the benefits Align offers to full-time employees in this position.

Family Benefits. Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan…