Social Media Strategist

We are hiring a Social Media Strategist + Affiliate Marketing Manager to own social strategy and execution across key channels (primarily Instagram, Tik Tok, You Tube), while also building and managing a scalable creator/affiliate engine. This person treats social as a growth channel: testing formats, refining copy, improving performance, and turning content into measurable outcomes.

• Write strong, native platform copy (short-form hooks, captions, CTAs, story text, comment prompts).
• Build and manage a weekly social plan that balances brand, education (“how to”), community, and conversion.
• Schedule and publish content consistently, aligned to a test plan (not a content dump).
• Develop testing frameworks for hooks, formats, posting cadence, and creative themes.
• Collaborate with internal team to translate content inflow into a clean, repeatable calendar. WE DO NOT NEED YOU TO CREATE CONTENT.
• Monitor performance and iterate quickly based on what is working.
• Key Responsibilities (Affiliate + Creator Partnerships)
• Source, outreach, close, and manage 25 creator partnerships per month end-to-end.
• Own creator workflow: pitching, negotiating terms, briefing, tracking deliverables, approvals, links/codes, usage rights, and payments.
• Manage affiliate program performance: commission structure support, creator activation, bonus tiers, and retention.
• Track monthly creator pipeline and build a system that scales without chaos.
• Reporting + Meetings
• Weekly reporting (short, clear, action-oriented): what shipped, what performed, what we are testing next.
• Weekly meeting cadence with leadership and key collaborators.

• Excellent English fluency (writing and speaking).
• Strong EST overlap (daily working overlap required).
• 4+ years of experience in social strategy, content operations, or growth social.
• 3+ years managing creators/affiliates with real outcomes (traffic, sales, content velocity).
• Strong copywriting and hook-writing skills.
• Highly organized. Comfortable managing multiple creators at once.

• Background in CPG, lifestyle, home, or consumer products.
• Experience with creator platforms (Aspire, GRIN, Upfluence, etc.) and affiliate tools.
• Experience managing You Tube Shorts strategy (repurposing + original).
• Comfortable with the following tools:

• Tax-free compensation
• Annual performance bonuses
• 10 leave credits after 3 months
• HMO coverage after 6 months
• Dedicated coaching to enhance performance, communication, and leadership skills
• Growth opportunities

At Hireframe, you'll thrive in a supportive environment designed to foster professional growth and success.