Media Planner

Responsibilities

• Participates with client and internal team to establish media goals, objectives and strategies for advertising campaigns.
• Studies demographic data and consumer profiles to identify desired target audiences for online advertising; draws POV from data.
• Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.
• Negotiates independently with publishers.
• Works cross-functionally (particularly with creative and analytics).
• Contributes to media plan and client presentation.
• Daily internal team contact and ongoing tactical contact with clients
• Completes month-end billing in partnership with the account management team
• Emerging expertise across Prisma: executes placements, maintains quality control on placements, handles back-end billing.
• Assists in training and mentorship of Media Coordinators.
• Participates in shared learning and works with Sr. Media Planners to help put together POVs across the department.

• Bachelor’s degree (BA/BS) from a four-year, accredited college or university.
• 1+ years of related experience and/or training, or equivalent combination of education and experience.
• Has completed a straight-forward media plan independently.
• Has shown the ability to analyze data and glean relevant insights.
• Has presented information/plans clearly to clients (in writing and verbally).
• Has demonstrated emerging relationship skills (clients, internal team and publishers).
• Has developed a good working knowledge of web media process, terms, publishers and products.
• Has mastered internal planning tools (e.g. Atlas, Double Click).
• Has demonstrated basic mentoring skills.

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.