Marketing Manager

As the Marketing Manager, you’ll lead the planning, delivery, and optimisation of press and insert activity across national press, magazines, catalogues and dispatch materials. You’ll oversee media agency relationships, ensuring campaigns are effective, insight‑led and delivering strong ROI.

You’ll also contribute to wider brand and performance activity across TV, radio, PR, and direct mail, working closely with internal teams and creative partners.
What You’ll Be Doing
Own the full lifecycle of press and insert campaigns, from briefing through to reporting and optimisation.
Manage the media agency relationship, ensuring clear briefs, accurate budgeting, and performance‑driven planning.
Develop on‑brand creative assets using established messaging guidelines, including some copywriting.
Analyse campaign performance, track efficiency, and use insights to steer future activity.
Forecast, track and report on budgets accurately and proactively.
Support the delivery of campaigns across TV, radio, PR and direct mail.
Keep abreast of market insights and competitor trends, particularly for an over‑50s audience.
Ensure all marketing materials meet brand and regulatory standards.

Who This Role Is Perfect For
You’re a strategic thinker who also enjoys hands‑on delivery.
You’re confident working with agencies and internal stakeholders.
You’re analytical, curious and motivated by data‑driven results.
You thrive in a collaborative, flexible environment.

What You’ll Bring
Experience managing press and/or insert campaigns in a response‑driven environment.
Strong understanding of direct response marketing and measurement.
Experience briefing and managing agencies for media planning, buying and creative delivery.
Confidence managing budgets and interpreting performance data.
Excellent communication and stakeholder management skills.
High attention to detail and a proactive approach.

Bonus points for:

Knowledge of the 50+ consumer demographic.
Experience in regulated sectors (e.g., financial services, utilities).
Familiarity with wider channels including TV, radio, PR or influencer marketing.

What’s in It for You You’ll be joining a team that values support, autonomy and open communication. Expect a workplace where people genuinely enjoy what they do, celebrate success together and encourage new ideas.

Benefits include:
25 days holiday (increasing with service).
Hybrid/remote working with regular team meet‑ups.
Opportunity to work abroad for up to 4 weeks per year.
Enhanced parental leave.
Annual travel insurance.
Life cover and income protection.
Performance‑based bonus scheme.
Qualification bonuses for completing industry learning.
Birthday and Christmas gifts, plus regular social events