Head of Brand

Location: Via Milano

The Essentials Seniority:
Senior level

Languages:

Italian, English (fluent)

Location:

Milan What You’ll DoTo take our company to the next level, we are looking for a Head of Brand to join our Marketing Team, with the purpose of building a strong and consistent brand narrative which gets into our target market heads and hearts. The Central brand team will build the strategic guidelines and work closely with the local marketing team as the brand ambassador to ensure localisation / adoption across all touchpoints (marketing, therapy experience, product, customer support, etc).This

role will report directly to the CMO.Your responsibilities will include:

Lead all aspects of brand strategy, from delivering a strong brand value proposition, ensuring alignment and implementation across touchpoints Marketing, Product, Operations and Customer Support for both Patients and Therapists.

Collaborate with the research team to deliver key insights about brand strength and relevance evolution and finding insights to prove the value of our brand investments.

Leverage consumer insights to define a strong brand positioning, narrative, and key messaging that drive organisational growth.

Lead and grow the in-house creative team, optimising their processes and ensuring high standards when it comes to quality of our creative, speed of execution and effective implementation of our clinical guidelines.

Drive the upskilling of the team on emerging technologies, co-leading their implementation to increase impact, speed, and quality through automation, workflows, and AI-powered creative tools (e.g. audio, video, visual assets). You will collaborate closely with internal teams on implementation.

Activate our brand via brand marketing initiatives across Social Media Organic, Influencer Marketing, Brand Partnerships, ATL (TV, Connected TV, OOH, Radio), Guerrilla and other brand opportunities as they arise, being the owner of the budget and strategy.

Plan and facilitate branding workshops with senior leadership and other teams.

Develop a measurement framework for brand campaigns and how brand equity is contributing to business impact via multiple measurement approaches.✅ Must-have skills

Minimum 5+ years experience in a similar role Experience in the D2C, preferably within a startup or scale-up environment

Experience managing a multi million brand budget

Proven ability to use market and user research to deliver value proposition and positioning

Strong analytical mindset, able to dive into brand marketing activation impact and derive conclusions and next steps

Direct experience with multi channel media strategy and execution (full funnel from ATL all the way to digital channels)
Eye for great design and user experience (experience managing a design team a plus)
Avid user of recent technologies such as LLM and automation tooling

Track record of success in scaling a brand's relevance and familiarity at international scale

Ability to effectively lead and provide thought leadership and direction to a global, cross-functional team

A world class leader with a proven ability to grow, develop and scale a team Hands-on attitude, a lot needs to be created from the ground up, builder mindset✨ Not everyone checks every box, and that’s okay. If this role inspires you and you’re passionate about making an impact in our mission, we’d love to hear from you.🎁 What we offer🧳 Flexibility That Works for You Work from anywhere within your country of hire, as long as it’s a safe location with a suitable workspace.

After an in-person onboarding week at our HQ in Milan (travel’s on us), you’re free to choose the place that inspires your best work!🏠 Desk Here, Desk There Home or hub? You choose! We’ll support you with a home workstation budget and up to two coworking sessions per month.🌱 Scaling with Purpose Join a company in constant evolution, growing fast while staying true to its mission.💆

Everyone Needs Unobravo Your mental health comes first. Enjoy exclusive discounts on psychotherapy sessions with our professionals.🎉 Moments That Matter Company retreats, team-building experiences, nationwide aperitivo parties, and more.. because milestones are better celebrated…