Marketing Manager; Remote Eligible

Note:

This position has been deemed critical by the School of Engineering Dean’s Office and is exempt from the hiring freeze.

The School of Engineering
Stanford Engineering has been at the forefront of innovation for nearly a century, creating pivotal technologies that have transformed the worlds of information technology, communications, health care, energy, business and beyond. Our faculty and students are creative risk-takers who pursue excellence across a breadth of disciplines. Our alumni include some of the world's most successful leaders in technology and business. Our staff are critical to enabling Stanford Engineering to accomplish its mission: seeking solutions to some of the world's most urgent challenges and educating leaders who will make the world a better place through the power of engineering principles, techniques and systems.

The Stanford Center for Global and Online Education (CGOE) delivers Stanford University courses and programs online, on campus, and at the work site. CGOE is seeking a Marketing Manager (MM) to ensure the timely and efficient creation, posting, and delivery of marketing messages, campaign reporting, database management, and reporting. The MM will report to the Director of Digital Marketing and will participate in the development, implementation and maintenance of the CGOE integrated marketing/communications plan, including: paid advertising, email communications, and CGOE main web site updates, ensuring that all meet CGOE goals for enrollment, lead generation, and customer engagement.

The MM will work with the CGOE communications and marketing team, program managers, customer service, distribution, and current, past, and potential students on a regular basis and with program teams as needed.

In this role, you will:

• Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
• Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
• Oversee design and production of marketing materials from inception to deployment.
• Conduct market research, including competitive benchmarking, and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
• Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
• Manage vendors/consultants on specific projects.
• Manage project/program budget(s) and coordinate invoice processing.

Education & Experience (Required):

• Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.

Knowledge, Skills, & Abilities (Required):

• Previous experience in product, program and/or services marketing.
• Ability to drive cross-functional groups toward a common goal.
• Experience with project management and the ability to manage multiple projects simultaneously.
• Understands how to implement integrated marketing programs across channels including digital and print.
• Experience with market research and data analysis.
• Demonstrated problem solver.
• Excellent written and oral communication and presentation skills.

Education & Experience (Desired):

• Detail-oriented.
• Strong analytic skills.
• Ability to proactively work with minimal management direction.
• Ability to work under pressure in a fast-paced environment.
• Ability to multitask.
• Comfortable working in a team environment.
• Ability to learn new skills and internal processes very quickly.
• Must be proficient at editing HTML, and have working knowledge of web usability principles and best practices.
• Experience with Trello or other project management software.
• Experience with email campaign management software, online advertising, online survey software, and marketing automation tools desired (preferable Marketo).
• Experience with website analytics, measurement, and online customer behavior measurement tools a plus.
• Demonstrated proficiency with Microsoft Office (Word, Excel, PowerPoint). Must be able to use functions within Excel, manipulate data, work with pivot tables, and generate graphs and tables.

Working Conditions:

• Occasional work on evenings and weekends.

Physical Requirements:

• Constantly perform desk-based computer tasks.
• Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
• Occasionally grasp forcefully, writing by hand.
• Rarely sort/file paperwork.

Work Standards:

• Interpersonal
  
  Skills:
  
  Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
• Promote Culture of Safety:
  Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
• Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide,…