Director, Global Social Media and Influencer Relations

Overview

Meet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps.

Our global customer base includes organizations of varying sizes, from large corporations such as Google, Amazon, Microsoft and Hyatt, to companies like Dyson. We are a global company with a strong company culture and employees located in over 14 countries. Yubico’s headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates Yubi Keys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.

As Yubico’s Director, Global Social Media and Influencer Relations, you’ll be the voice, vibe, and virtual handshake of our established brand that has been built and thoughtfully curated over the years. Your mission? Build on the great work by growing, maintaining, and protecting Yubico’s public image across all our owned and earned social channels. You ll craft strategies based not only on proven success, but on instinct.

You’ll create scroll-stopping content and keep your finger on the pulse of what s trending. This role demands a creative, data-driven leader who knows their way around X, Instagram, Linked In, Tik Tok, Blue Sky and You Tube like a pro. You’ll also be able and willing to embrace the roller coaster of social, embracing new platforms you deem relevant. You ll need to juggle multiple projects, meet tight deadlines, and keep our brand fresh and responsive in the ever-evolving social media landscape.

This also includes leading and helping grow our expanding Influencer program. You’ll report to the Vice President of Global Communications, collaborating closely with teams around the world.

• Build out and execute strategies for growing engagement and followers across all social media platforms.
• Create, edit, and oversee high-quality, engaging content that makes people stop scrolling.
• Reshape and revitalize the company's You Tube presence—add personality, grow followers, and transform it into the go-to resource for staying secure online.
• Collaborate with global influencers to amplify our brand messaging and expand our reach.
• Manage and mentor a comms team member, helping them grow into bigger influencer relations and general comms rockstar.
• Analyze performance metrics to refine strategies, optimize engagement, and drive continuous improvement.
• Ensure consistent brand messaging and voice across all platforms.
• Cross-company collaboration is key—employees are some of the biggest social media influencers out there.
• Stay ahead of industry trends, emerging platforms, and best practices.

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 12+ years of experience in social media management with a proven track record of building followings, increasing engagement, and driving brand awareness for global brands.
• Strong content creation and editing skills with an eye for detail and an ear for what resonates.
• Demonstrated success in working with influencers and managing these partnerships globally.
• Experience leading and managing high-performing social media teams.
• Expertise in platform-specific strategies for X, Instagram, Linked In, Tik Tok, and You Tube.
• Deep understanding of social media analytics tools and the ability to tell a story with data.
• A proactive, "always-on" approach with strong problem-solving skills.
• Passion for cybersecurity and a desire to make the internet a safer, smarter place.

• This U.S. based position is in a remote-first work environment with office optional work spaces in the Seattle area or Santa Clara. Strong preference given to candidates…