Marketing Lead

Marketing Leader

We're entering our next stage of growth transforming a proven product and brand into a scalable, predictable growth engine. We're looking for a Marketing Leader to build and lead that engine.

You'll architect our growth systems, test and refine new channels, strengthen our product positioning, and lead a small, high-leverage team tightly aligned with Sales and Product. We're looking for a highly analytical, hands‑on, and creative marketer who can own pipeline generation end-to-end from strategy to execution and help make Permit Flow the category‑defining brand in construction tech.

You'll own the strategy, execution, and growth engine that powers our next chapter of company expansion.

• Own the marketing‑sourced pipeline number, driving consistent Marketing SALs across core marketing channels.
• Drive data‑driven experimentation of new channels fast testing loops, creative iteration, and funnel optimization.

• Design and execute account‑based marketing (ABM) campaigns that warm key enterprise and mid‑market accounts.
• Partner with Sales on 1-to-1 tactics: examples could include tailored ads, custom mailers, event activations, and prospect‑specific collateral.

• Own ICP clarity, competitive messaging, and value propositions across verticals.
• Build enablement materials that convert one‑pagers, decks, landing pages, and case studies.
• Partner with Product and Sales to tighten feedback loops and refine positioning by segment.

• Improve data visibility across every stage of the funnel.
• Build a best‑in‑class Mar Tech stack that drives real results.

• Manage and coach internal marketers and external agencies.
• Define success metrics, accountability, and an experimentation culture.
• Partner cross‑functionally with Sales, Product, Rev Ops, and Leadership to align GTM strategy.

30 Days:
Audit all current programs, clarify funnel metrics, establish baseline dashboards, and identify quick wins. Begin experimenting with new channels.

60 Days:
Deliver a refreshed positioning narrative. Standup and launch first ABM campaigns. Evaluate new channel experiments and adjust accordingly.

90 Days:
Hit our monthly SQL targets, improve our inbound conversion rates, and maintain strong alignment with Sales on pipeline attribution. Position Permit Flow as the leading AI‑powered platform in the built world.

• Full‑stack B2B marketer with 310 years of experience across demand generation, ABM, and product marketing, ideally in a startup or scale‑up environment.
• Builder‑operator :
  You can architect systems and run campaigns yourself.
• Excited by ambiguity and speed. You move fast, test ideas, and iterate.
• Data‑driven decision maker :
  Numbers speak louder than words to you. Setting up metrics to track success is as important to you as the experiment itself.
• Deep familiarity with Hub Spot, paid media, and marketing analytics.
• Proven ability to partner with Sales and drive measurable pipeline impact.
• You're excited by the idea of building the marketing foundation for a category‑defining company and seeing your work directly shape how cities, homes, and businesses get built.
• (Bonus) Experience marketing to construction, proptech, or vertical SaaS audiences.

• Equity packages
• Competitive Salary
• 100% Paid health, dental & vision coverage
• Company issued laptop.
• Home office & equipment stipend
• Lunch & Dinner provided via Uber Eats w / a fully stocked kitchen
• Commuter benefits
• Team building events
• Unlimited PTO