KitchenAid Global Marketing Senior Analyst

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life  the only major U.S.

-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, Kitchen Aid, Jenn Air, Maytag, Amana, Brastemp, Consul, and In Sink Erator . In 2024, the company reported approximately $17 billion in annual sales – close to 90% of which were in the Americas – 44,000 employees, and 40 manufacturing and technology research centers.

Additional information about the company can be found at

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

Whirlpool is seeking qualified candidates for a Global Marketing Senior Analyst position that will work on the Cooking and Rest of Category teams. The Kitchen Aid Global Marketing Senior Analyst will assist in the strategy & creative development of key product launches in these categories, as well as lead the development of special cross-category Continuous Improvement projects. You will be a passionate advocate for the brand, having a deep understanding of the consumer.

The position will work collaboratively with the broader Global & Regional Marketing Teams, the Product Teams, as well as internal & external agencies. This position is located at our Global Headquarters in Benton Harbor, Michigan. This position is expected to be onsite 5-days per week, Monday through Friday. A comprehensive relocation package is available for eligible candidates.

• Assists in the strategic & creative development process of Kitchen Aid’s Breakfast (Toasters & Kettles) and Cooking Category work streams. Responsible for the development & distribution of Global Playbooks to be implemented by Regions.
• Oversees agencies across all asset development: responsible for timelines, budget, and deliverables, from creative ideation to launch/completion.
• Owns and actively manages day-to-day budget management, PO creation, and invoice process for the Global Brand Marketing Team.
• Partners with key stakeholders across the business, including product marketing, global consumer design, Insight sTeam, and all regional partners.
• Directly reports to the Senior Manager but with day to day dotted line into the Cooking and Rest of Business Categories.
• Travel 5-10% of the time, including internationally

• Bachelor's degree
• 3+ years of experience managing marketing budgets and managing multiple projects simultaneously
• 3+ years of experience with agency management and social asset development

• Strong attention to detail and follow-through
• Strong communication skills, written and oral
• Ability to ask great questions and process information quickly and conceptually
• Ability to problem-solve and make sound strategic decisions
• Ability to influence and lead others, including those outside of the marketing function
• Experience leveraging data and trends to generate insights and transform them into marketing strategies.
• Small appliance knowledge

• Always On Flexibility – You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere – Minimum of one-week increments for a total of two weeks per year.
• Sabbatical – Four weeks paid leave after every five years of service.

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations:
Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy – Early Childhood Center (depending upon availability - additional costs required).

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.