Marketing Manager

Job Title: Marketing Manager

Location: Alexandria, MN & Detroit Lakes, MN

Employment Type: Full-Time | on-Site

A high-end retail organization is seeking a highly organized, creative, and standards-driven Marketing Manager to lead brand marketing, content creation, and event execution across two Minnesota locations. This role is ideal for a marketing professional who thrives in a premium retail environment, understands elevated brand presentation, and can balance strategic planning with hands-on execution. The Marketing Manager will work closely with internal leadership and an external marketing agency to ensure all initiatives align with in-store execution, current promotions, and overall brand standards.

This is a hybrid role requiring both remote work and regular in-store presence to capture content, support events, and ensure marketing efforts accurately reflect the customer experience.

• Lead and execute marketing initiatives to drive brand awareness, customer engagement, and sales.
• Develop and maintain a comprehensive marketing calendar, planning campaigns 60-90 days in advance.
• Partner with an external marketing agency to manage email marketing, SMS campaigns, retargeting, and paid digital initiatives.
• Ensure all campaigns align with established brand voice, visual identity, and presentation standards.

• Oversee daily social media activity across platforms, including Instagram and Facebook.
• Plan, create, and publish posts, stories, and short-form video content.
• Coordinate photography and video assets to support promotions, campaigns, and events.
• Ensure consistent content coverage across both locations.
• Provide content assets for email, SMS, and digital advertising initiatives.
• Track performance metrics and analyze engagement to refine content strategy.

• Support planning, coordination, and promotion of in-store events, including loyalty events, fundraisers, sales promotions, and brand activations.
• Collaborate with store leadership to ensure events are effectively promoted and executed.
• Manage timelines, deliverables, and promotional materials for each event.

• Partner with the Sales Manager to align marketing efforts with sales initiatives and promotions.
• Ensure marketing messaging translates seamlessly to the sales floor.
• Support store teams with clear communication regarding campaigns, promotions, and event objectives.
• Maintain regular in-store presence to ensure marketing reflects the in-store customer experience.

• Develop compelling, on-brand copy for social media, email and SMS campaigns, website updates, and event promotions.
• Ensure all messaging aligns with high-end retail brand standards and identity.

• 3+ years of experience in marketing, social media, or brand management (retail or luxury brand experience preferred).
• Strong understanding of high-end retail presentation and customer experience.
• Proven ability to manage content calendars, campaigns, and multiple initiatives simultaneously.
• Strong photography, video production, and content-editing skills.
• Excellent organizational, communication, and time-management abilities.
• Ability to work both independently and collaboratively across teams.
• Comfortable with a hybrid schedule that includes regular in-store requirements.

• Health, dental, and vision coverage options
• Preventative care plan provided by employer
• Flexible spending account (FSA)
• 401(k) with employer match (eligibility applies)
• Short-term, long-term, accident, and supplemental coverage options
• Paid Time Off (PTO)
• Employee merchandise discount.