Director of Communications & Brand Strategy

Status

Full Time

$75,000 – $95,000

Employees are covered for 100% of health, dental and vision insurance and long-term and short-term disability; 3% match towards retirement; remote work up to 2 days per week following initial six month employment period; vacation, sick and federal holidays

Downtown Frederick, MD

Executive Director

Shapes and manages the public image of Downtown Frederick and the Partnership through consistent, compelling, and strategic communications. Oversees brand strategy, media relations, and marketing campaigns to promote the organization’s initiatives year-round as well as events. Manages all digital platforms, storytelling efforts, and brand audits, ensuring the Partnership’s message strengthens its local and regional presence.

• Leads organization-wide communications, PR, and storytelling
• Ensures brand consistency
• Oversees communications to residents, businesses, media, and visitors
• Manages digital platforms including social media and website, newsletters, press outreach
• Develops and implements a year-round communications calendar and print materials
• Works closely with all Partnership staff to achieve strategic goals and deliver high-quality results
• Builds strong relationships with the media, business owners, city officials, and nonprofit partners
• Supervises part-time communications contractors
• Performs other duties as needed to maintain a robust marketing presence for the Partnership within the community

• Bachelor’s degree in communications, marketing, journalism, or related field
• 5+ years experience in communications or marketing, ideally in the nonprofit sector
• Strong writing skills and social media expertise
• Experience with brand development and public relations
• Experience managing contractors or freelancers
• Budget management skills
• Main Street experience is a plus
• Proficiency in graphic design, Word, Excel and Power Point
• Proficiency in Word Press or a similar platform
• Mailchimp experience is a plus

Please email your resume and cover letter including your salary requirements, a graphic design sample and a writing sample to Wes Leatherman at wleatherman@Frederick

County

MD.gov. Please include “Partnership Director of Communications & Brand Strategy” in your email subject line.

Responses are requested by the close of business on Friday, January 30, 2026. Frederick County Workforce Services is assisting the Partnership in processing job applications. No phone calls to the Partnership please.