Senior Analyst or Manager, Retail Media

Senior Analyst or Manager, Retail Media Performance

The Central Garden & Pet eCommerce business accounts for a meaningful (and rapidly growing!) part of the total Central business within the Pet Segment and is a critical component to continuing to accelerate our overall business. We are actively seeking a strong Senior Analyst or Manager to own weekly, monthly, and quarterly reporting of digital media performance across Amazon, Chewy, Walmart, Target, and other priority retailers in addition to ad‑hoc analysis.

This high‑visibility role combines hands‑on‑keyboard campaign expertise with analytics and decision support, ensuring the eCommerce team makes intentional decisions on its retail media investments. The senior analyst/manager will serve as a cross‑BU and sales partner, delivering actionable recommendations to retail and digital media leads embedded in each business unit.

This position will be based out of either our Schaumburg, IL or Phoenix, AZ corporate offices and will report to the Vice President, Pet eCommerce. Both facilities work a hybrid schedule with Mondays & Fridays work from home;
Tuesdays, Wednesdays & Thursdays in office. This hybrid schedule is subject to change, of course, as business needs fluctuate.

For more information on Central Garden & Pet and our exciting brands, please visit

Central Garden & Pet Company (NASDAQ: CENT), (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger.

Central is home to a leading portfolio of more than 65 high‑quality brands including Amdro ® , Aqueon ® , Cadet ® , C&S ® , Farnam ® , Ferry‑Morse ® , Four Paws ® , Kaytee ® , Nylabone ® and Pennington ® , strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California, with 6,450 employees primarily across North America.

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Performance Reporting & Dashboards: Build and maintain standardized reporting on spend, ACOS, ROAS, TACOS, impressions, clicks, CPC, share of voice, and new‑to‑brand metrics; execute and deliver weekly/monthly/quarterly scorecards to BUs and leadership

Optimization & Insights
:
Recommend budgets, keyword optimizations, and targeting strategies to BU retail media leads; identify negative keywords, new-to-brand opportunities, and high‑ROI placements.

Cross‑Functional Alignment: Partner with Finance to connect retail media spend to revenue, margin, and P&L;
Collaborate with digital shelf teams to link media insights to PDP performance and conversion.

Best Practices & Enablement: Develop and document playbooks for campaign setup, reporting cadence, and optimization levers;
Support BU retail media leads with training and ad‑hoc analytics;
Manage day‑to‑day coordination of Pac Vue and retailer media relationships.

• Must have strong analytical and problem‑solving skills; possess excellent verbal and written communications skills
• Extensive, prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media
• Proven ability in working cross‑functionally to achieve results
• Strong communication skills with ability to influence decision makers and indirect reports
• Ability to work independently with some direction; superior organizational skills
• Professional demeanor and integrity; works extremely well in teams
• Strong working knowledge of the Microsoft Office suite; expert level Excel skills

• Bachelor’s degree in business or related field required
• 3+ years of relevant eCommerce/Digital Advertising Experience required
• 5+ years of experience working in a consumer‑packaged goods (CPG), fast‑moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

• Comfortable,…