Admissions Social Media Specialist

MISSION STATEMENT

Chaminade University offers its students an education in a collaborative learning environment that prepares them for life, service and successful careers. Guided by its Catholic, Marianist and liberal arts educational traditions, Chaminade encourages the development of moral character, personal competencies, and a commitment to build a just and peaceful society. The University offers both the civic and church communities of the Pacific region its academic and intellectual resources in the pursuit of common aims.

Title: Admissions Social Media Specialist

Department: Communications and Marketing

Exempt, Full Time

This position does not qualify for remote work.

The Admissions Social Media Specialist should have a strong sense of social media marketing and promotion practices, and is responsible for content creation and advancement of Chaminade University for the purposes of recruiting and engaging potential students to apply and enroll in Chaminade University. Targeting audiences determined by the Admissions and Enrollment Management office, this role focuses on developing and executing strategies to grow and engage the digital community through curated educational content, blog management, and social media oversight and execution.

Key responsibilities include maintaining a consistent posting schedule, monitoring engagement metrics, responding to audience interactions, attending and covering admissions events.

Indirect Report to:
Marketing Associate

Direct Report to:
Vice President for Communications and Marketing

• Create, manage, and develop admissions and enrollment related content across social media channels including but not limited to;
  Instagram, Tik-Tok, You Tube, Facebook and other related social media or multimedia projects.
• Generate, edit, publish, and manage engaging daily content, including text, images, graphics, and videos, in collaboration with teams from admissions, marketing and communications.
• Works closely with the Marketing Associate who provides functional guidance to ensure brand consistency and alignment with institutional marketing strategies.
• Promote admissions and enrollment-related events, activities, and initiatives via social media to help with the recruitment of new students to Chaminade University.
• Develop and execute social media strategies based on competitive research, audience insights, and enrollment trends.
• Actively research, produce, and coordinate, written and visual content across social media channels to support enrollment goals.
• Research and recommend emerging social media trends to support student recruitment efforts.
• Establish engagement goals, track analytics and report on metrics, to measure performance and optimize strategies for admissions and recruitment.
• Provide analytical reports on social media performance, including impressions, engagement, and audience growth, with recommendations for improvement.
• Works with students, faculty and staff on creative concepts and campaigns targeting new students in different markets and geographic areas.
• Attends and covers Admissions and Enrollment Management events in-person and virtually as needed.
• Perform other duties as assigned.

This list of responsibilities is not exhaustive. Details relating to both essential and non-essential functions of the job are not precise and are only an approximation, which can vary on a day-to-day basis and are subject to change on an as-needed basis and/or in the sole discretion of supervisory management.

Minimum

• Degree in communications, marketing, multimedia, journalism, or a related field.
• Experience in multimedia content creation and/or social media management and social media trends.
• Demonstrated experience with social media platforms and trends, especially Instagram, Tik Tok, and You Tube.
• Excellent written, visual, and verbal communication skills.
• Knowledge of or appreciation for Chaminade University’s Catholic Marianist values and diverse student population.

Preferred

• Experience in higher education or admissions marketing.
• Experience with CRM platforms (e.g., Slate)…