Email Operations Analyst; Remote

Overview

This position is remote/virtual and does not report into a physical location. The role is based in the U.S.

Foot Locker, Inc. is hiring an Email Operations Analyst to join our Marketing team! This role is an exciting opportunity for a marketer with strong critical thinking skills and an ambition to test, learn, pivot, and learn some more. The perfect fit for this role has a fundamental understanding of lifecycle marketing or CRM marketing, is a fierce advocate for great customer experiences, and leverages both of those to problem solve, plan, and bring new ideas to the table.

This role is highly executional; it’s about 70% execution (building and deploying email messages), 10% planning, 10% problem solving and identifying new opportunities, 10% measurement and analysis of the execution to close the feedback loop and support the planning process.

• Work closely with eCommerce, Brand, and Digital Marketing experts to execute strategic month-to-month plans for Email marketing communications
• Build, assess the quality of, and work with stakeholders to finalize marketing communications for Email messaging
• Propose ideas for better ways for activating customers and meeting product sales goals by leveraging the Email channel in new and creative ways
• Execute testing regularly, which will guide strategic development for the CRM channels and may support other digital marketing teams at Foot Locker, Inc. as well
• Coordinate and execute Email marketing campaigns, including development, implementation, analysis, and reporting
  • Optimize campaigns by checking content accuracy, ensuring consistency and clarity, troubleshooting issues, assessing potential risks, etc.
• Collaborate with brand marketing teams and CRM strategy to build plans to improve KPIs around Email campaigns
  • Analyze relevant metrics and campaign results to identify improvement opportunities and facilitate decision‑making
• Propose testing ideas that could improve consumer outcomes, including sales performance, retention, NPS, and brand preference
• Stay up to speed with laws and policies (i.e., CAN‑SPAM, TCPA, GDPR) as well as technological advances to optimize campaigns
  • Execute communications within legal and best‑practice guidelines
  • Maintain good security practices to protect against consumer data loss
• Continually improve the email marketing programs with A/B testing
• Support development and enhancement on content strategies

• Bachelor's Degree required
• Minimum of one year of experience in the email and/or mobile marketing space (marketing experience in a retail environment helpful)
• Direct-to-consumer marketing experience preferred, including:
  • A/B testing
  • Lifecycle marketing
  • CRM marketing
• A passion for using data to develop insights that put the customer first is a must
• Excellent analytical abilities and rigorous attention to detail
• Bias for customer‑centric planning
• Strong verbal and written communication skills
• Proficient Excel abilities
• Presentation experience (PowerPoint)
• Strong collaborative spirit and team‑oriented
• Passionate about sneakers, sneaker culture and/or the retail industry is a plus

The annual base salary range is $51,000 - $64,000. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits
:

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups