Head of Paid Digital Media

At Intrepid Travel we exist to inspire, create, share and lead the best travel experiences ever – for both people and the planet. More than 34 years later, we’re proud to be a certified B Corp with hundreds of trips in over 100 countries.

We are Intrepid
The world needs more Intrepid people:

As the Head of Digital Paid Media, Global, you'll drive measurable results and help our brand achieve profitable growth. You will lead the day-to-day performance of all paid digital media, including SEM, Paid Social, Programmatic (Display, Video, Digital OOH) and BVOD. With a focus on maximizing brand awareness, online inquiry, quality traffic, and profitable revenue growth, you will be conversion‑obsessed and detail oriented.

You demonstrate an ability to execute profitable online campaigns from conception to implementation, with detailed reporting and analytics. Your curiosity and drive will push innovation in our paid media approach. You will have experience managing, leading, and mentoring a team, as well as agency partners.

You will work closely with the GM, Digital Marketing, lead the day-to-day paid digital media team and collaborate with cross‑functional teams including the Regional Marketing teams, SEO team, Global Brand team, Data and Analytics as well as our external media agencies.

This is a Full‑Time Permanent Position paying up to $120,000 CAD, that will operate on a hybrid basis out of our office in Toronto.

Some of the experience you’ll bring with you may include:

7+ years of experience leading performance marketing strategy, including managing large Enterprise level budgets

Experience with in a high‑growth organization, ideally coming from a company selling in a DTC environment and managing global paid programs

Deep understanding of key digital marketing channels (Eg. Search, Social, Programmatic, DOOH) and traditional ATL media

Owned and been accountable to full funnel strategies as well as experience in stakeholder management and cross‑functional collaboration.

Strong quantitative, analytical, and critical thinking skills. Highly analytical approach to implementing, testing, and analyzing campaigns.

Knowledge of testing, measurement, and automation practices to optimize ROI and evolve the strategy

Our people reflect the diversity of our customers and the communities we visit:

Intrepid is made up of 71 nationalities in over 30 countries, and we recognise that diversity makes us a stronger business. We support a culture where people can be themselves and encourage applications from people of all backgrounds. Including First Nations People, LGBTQI+ people, those living with a disability, or from disadvantaged backgrounds, and all people from different ethnicities, races, and religions.

Rewarding and developing our people is important to us, some of our work perks include:

Flexible work arrangements, work‑from‑home and the ability to 'work from anywhere' 4 weeks a year

A free Intrepid trip every year, plus generous discounts for families, and close friends

5 extra days of leave a year for use on Intrepid trips

A minimum of 10 weeks paid parental leave for all parents, and other additional leave provisions.

Access to e‑learning platforms, professional development and mentor programs

20 hours of volunteer leave every year to use on causes most important to you

Employee Assistance Program, a 24/7 service that offers counselling for you and your family

We are Real. Together. Ambitious. Impactful.  These are our values and to us they're more than just words, they are the pillars of our success and every day it's our people and the work they do that bring them to life.

We aim to ensure diversity, equity, and inclusion stay part of our recruitment process. If you require any reasonable adjustment to participate in the recruitment process, please contact us at car with your name, location, and the adjustments you require; we will then be in touch to support your application.

Application Close Date: 6th February 2026

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