Marketing & Client Experience Coordinator

Marketing & Client Experience Coordinator

Posted 2 days ago

We’re hiring a dedicated Marketing and Client Experience Coordinator to own how our brand shows up in the world and how clients experience us over time. This role sits at the intersection of marketing, storytelling, and relationship-building. You’ll be responsible for executing campaigns, content, and experiences that drive referrals, repeat business, and long-term brand loyalty.

You’ll work directly with Lisa and closely with our operations team, transaction coordination, and Head of Happiness to ensure marketing is aligned with how clients actually move through our ecosystem, from first introduction through years after closing. This is a hands‑on, execution‑forward role that blends strategic thinking with doing the work. Expect a mix of remote work and being out in the field capturing content, supporting events, and bringing ideas to life.

If you love building something thoughtfully, care deeply about how details feel to the end client, and want real ownership over both marketing output and client experience, this role will feel energizing.

• Produce collateral to support our systems and processes
• Design and execute past‑client nurture campaigns (email, print, video)
• Build touchpoint materials for key moments
• Client events to engage the community and appreciate referrals and clients, including but not limited to planning, design, execution, and follow‑up
• Create referral request protocols and materials for post‑closing

• Execute the "FIND YOUR AUSTIN" brand across all channels
• Social media creation, management, and analytics
• Capture and edit video content (listing tours, client testimonials, neighborhood spotlights, etc.)
• Write and design email campaigns for database nurture and lead generation
• Create listing marketing materials (property feature sheets, social posts, email blasts)
• Coordinate with designers/photographers

• Optimize Google Ad landing pages and track conversion
• Create and post AEO and SEO blog content for the website (Austin neighborhoods, market insights, homeowner tips)
• Design and execute database reactivation campaigns

• Track marketing metrics: leads by source, conversion rates, campaign performance
• Maintain content library and brand asset organization
• Coordinate with Ops on CRM/ marketing automations
• Report monthly on marketing activities and results to Lisa

• 3-5 years marketing experience (real estate, hospitality, or luxury brands preferred)
• Meticulous attention to detail - you catch typos, notice brand inconsistencies, and obsess over getting things pixel‑perfect before they go out
• Brand stewardship - extreme commitment to adhering to brand guidelines (fonts, colors, voice, photography style). You understand that brand consistency = trust, and you'll fight to protect it
• Community builder mindset - proven ability to create and nurture communities of thousands (past clients, email lists, social followings). You see clients as a community, not a list
• Content capture & storytelling - can draw authentic stories out of clients, and turn moments into engaging content that makes people feel something

• Newsletter creation - experience building email newsletters (design, copywriting, segmentation, automation). Can create monthly/quarterly newsletters that people actually open and read
• Marketing funnel development - understands lead nurture sequences, conversion funnels, and automated touchpoint strategies. Can build: awareness → consideration → conversion → retention funnels
• Multi‑channel campaign execution - can execute campaigns across digital (email, social, Google, website) AND print (postcards, brochures, direct mail, magazine ads)
• Luxury marketing experience - understands how to market high‑end products/services (ideally $500,000-$5M+ price points). Knows luxury buyer psychology and what elevated marketing looks like

• Proficient in:
  Canva (or Adobe Creative Suite), email platforms (Mailchimp, Constant Contact, Hub Spot), social media scheduling tools, basic…