Senior Product Marketing Manager
Fort Worth, Tarrant County, Texas, 76102, USA
Listed on 2026-01-27
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Marketing / Advertising / PR
Marketing Strategy
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Timely Care
Timely Care is higher education’s most trusted virtual health and well-being provider, serving millions of students, educators, and staff at 400+ campuses nationwide. Founded in 2017, Timely Care pioneered the first telehealth solution built exclusively for higher education, with a mission to foster student success and improve the health and well-being of campus communities. Today, its comprehensive suite of services – including mental health counseling, on-demand emotional support, medical care, psychiatric care, health coaching, basic needs assistance, faculty and staff guidance, success coaching, peer support, and self-guided wellness tools – expands the breadth of campus resources and empowers student success.
The Role
Timely Care is seeking a Senior Product Marketing Manager who will define and execute the product marketing strategy to be deployed by the revenue and enablement teams. You will lead, coordinate, and support the Product Marketing team’s go-to-market initiatives, developing and delivering messaging and positioning strategies to drive adoption and engagement for our Timely Care product offerings. This role requires expertise in market insights and product expertise, with a focus on reaching college and university stakeholders, students, and administrators.
You will work closely with product, sales, customer success, and other marketing team members to position our product as a key solution for improving the health and wellbeing of campus communities.
Location
Timely Care’s primary location is Fort Worth, Texas. This is a remote position, reviewing candidates across the country.
What You’ll Do
- Develop clear, engaging, and differentiated product positioning and messaging
- Target messaging to various stakeholders; students, administrators, health services providers etc.
- Lead competitive analysis to ensure our platform’s features, benefits, and value propositions are effectively communicated in a competitive landscape.
- Own the go-to-market strategy for new product features, product launches, and updates.
- Collaborate with revenue, product, care, technology, finance, along with other marketing team members to ensure alignment and successful execution of new product launches and product enhancement releases
- Identify target audiences, define key messages, and develop strategies to drive adoption among students, faculty, and administrators.
- AI Technology
- Lead positioning, messaging, and go-to-market efforts for agentic care and AI-driven experiences across the platform.
- Partner closely with product, engineering, and care teams translating complex AI capabilities into clear, responsible, and differentiated value propositions for students, administrators, and campus health leaders.
- Ensure AI-powered features are communicated with accuracy, transparency, and trust, aligning innovation with regulatory requirements and the expectations of education and healthcare environments.
- Customer Insights & Feedback
- Work closely with students, campus health centers, and administrators to gather feedback and understand pain points.
- Leverage insights from customer interactions, surveys, and market research to refine product positioning and marketing strategies.
- Act as a liaison between product teams and customers to ensure the platform meets the needs of our customers.
- Metrics & Reporting
- Report on key performance indicators (KPIs), including lead generation, conversion rates, customer engagement, and overall product adoption.
- Regularly assess market trends, customer feedback, and competitive activity to adapt and adjust strategies.
- Provide market feedback and research insights to the Marketing, Product and Revenue teams to guide messaging and marketing strategy
- Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.
- Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.
What You Bring
- 7+ years of experience in product marketing, with minimum 3 years focused on…
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