Regional Marketing Manager

Overview

The Regional Marketing Manager is responsible for developing and executing region-specific marketing strategies and events for our Swine BU. The role helps to drive brand awareness, customer relationships and acquisition, revenue growth, etc. The Regional Marketing Manager will execute and ensure that the global marketing objectives are effectively localized to reflect regional market dynamics, customer needs, and competitive landscapes. The role will also work cross-functionally with sales, production, product and central marketing teams to deliver integrated campaigns, and to strengthen the company’s presence within the assigned region (North and South America).

This position is a remote based role (ideally in the Midwest, USA) and traveling throughout the region to collaborate with teams and clients.

• Execute regional/local marketing plans based on global marketing strategy and in alignment with the region GMs
• Ensure localization of global campaigns & collaterals (language, culture, producer type), including distributor communications
• Manage local, regional/global trade shows, events (logistics, materials, and team coordination) and local media following the global brand guidelines
• Manage local marketing projects
• Collect local market insights & competitor intelligence to feed back into global strategy, and presents market data to key internal/external stakeholders
• Collect local trial data and customer success stories to support global swine marketing initiatives and strategic messaging
• Define local sales training needs with the support of sales leaders and ensure that specific sales tools are developed
• Regularly complete product sales analysis and make recommendations for corrective measures

• Bachelor’s or Master’s degree in Marketing, Veterinary Science, Animal Health, Agribusiness, or related fields of study
• 5+ years in marketing roles within animal health, agriculture, or life sciences sectors
• Proven ability to develop and execute regional marketing strategies, campaigns, and training programs
• Familiarity and experience with swine industry (preferably in genetics)
• Customer focused (internally and externally)
• Experience working closely with sales teams to support customer acquisition and retention
• Strong ability to interpret market data, customer insights, and competitive intelligence
• Excellent verbal and written communication skills, with fluency in English & regional languages as needed
• Valid passport with the ability to travel (occasional)

Hendrix Genetics is a multi-species animal breeding, genetics and technology company that is passionate about animal breeding and our customers. We have breeding programs in laying hens, turkeys, traditional poultry, swine, salmon, shrimp and trout. We are a customer focused business that believes in adding value in every interaction. We look for innovative, sustainable solutions, together with the entire animal protein value chain.

At the start of the chain, we have an influence on the outcome. For us, better breeding today, means a brighter life tomorrow.

As a Hendrix Genetics employee, you will join us on mission to feed the world. Your values are ideas and beliefs that shape you and guide your choices in life. A company can also have its own set of values, called company values. Hendrix Genetics’ company values are there to help you feel empowered in your role and give you a sense of connection to our place in the world.

We strive for excellence, ensure everyone wins and go the extra mile every day.

We believe that diverse teams brings a wealth of perspectives, ideas and experiences to the table. Diversity at our company means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person’s talents and strengths.

Our people are of utmost importance to us. You will work in an environment based on respect, trust and recognition. You will have the opportunity to shape your own career by working locally or internationally with colleagues from around the globe. We believe in your personal…