Product Marketing Manager, Alternatives

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.

We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.

Join us for the opportunity to grow and make a difference in ways that matter to you.

Supports product marketing for our suite of alternatives products with tactical promotional activities. Develops value propositions, campaigns and associated communications with a focus on the client experience journey and needs. Works closely with other members of the product marketing teams, sales, and investments.

• Takes a leadership role in ensuring that marketing collateral is updated, with an eye toward identifying opportunities to improve processes for efficiency.
• Responsible for keeping our websites and Seismic updated with current product collateral for T. Rowe Price’s suite of alternative products.
• Supports the strategic approach for marketing and monitoring a product (or small range of products) based on business unit/segment/country goals and objectives. Integrates the demands of various segments, the competitive landscapes, and the industry environment to execute on marketing campaigns.
• Analyzes data to evaluate the target audience, client requirements, the competitive landscape, and the market environment to assist in the creation and maintenance of marketing materials to support our alternatives product offer. Responsible for the promotion and competitive differentiators to position these products, highlighting key benefits and competitive advantages.
• Develops differentiated value propositions and messaging based for a product (or small range of products) on understanding of capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences.
• Understands and integrates marketing plans and strategies to execute on tactical campaigns, collateral, and communications in partnership with other product marketing roles, key stakeholders, and business leadership.

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 5+ years of total relevant work experience

• Self-motivated and able to work independently in a deadline-driven environment
• A willingness to learn new things and a positive attitude
• Experience working with content management systems and repositories, including Seismic
• Understanding of the alternative investing space, including private equity and private credit is a plus.

FINRA licenses are not required and will not be supported for this role.

This role is eligible for hybrid work, with up to one day per week from home.

Please review the job posting for the location of this specific opportunity.

$96,500.00 - $ for the location of:
Maryland, Colorado, Washington and remote workers

$ - $ for the location of:
Washington, D.C.

$ - $ for the location of:
New York, California

Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

At T. Rowe Price, our associates are our greatest…