Senior Field Marketing Manager, Remote

Overview

The Sr. Field Marketing Manager is tasked with overseeing the entire field marketing team to ensure continuity and consistency in campaigns, messaging, and events across different regions. This individual plays a crucial role in managing the team's budget, ensuring its efficient allocation across all regions and priority states to meet core objectives. The manager supports Network Development (Sales) and Performance Network (PN) teams in achieving their LUM goals.

This role is vital in planning, executing, and optimizing regional marketing programs, including trade shows, executive dinners, and regional webinars.

We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.

• Team Leadership and Management: Lead and mentor the field marketing team, fostering a collaborative and results-driven environment. Implement performance management processes and development plans for team members.
• Strategic Planning and Program Implementation: Develop and implement a cohesive field marketing strategy that supports Aledade’s overall LUM goals ensuring alignment of field marketing campaigns with brand strategy and market needs. Also establish key performance indicators and leverage data to measure, report and improve marketing performance.
• Campaign Continuity and Messaging: Ensure the consistency and quality of marketing campaigns, messaging, and events across diverse regions. Coordinate with Brand Strategy and Portfolio Marketing teams to align with Aledade’s value proposition.
• Budget and Event Management: Develop, manage, and oversee the allocation of the field marketing budget across regions and key priority states. Work in collaboration with financial planners to optimize spending and maximize return on investment.
• Cross-Functional Collaboration and Optimization: Work closely with Network Development, and other departments to develop effective account-based marketing tactics. Use data-driven insights to refine marketing strategies and support the broader field marketing objectives.

• Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
• 8+ years of experience in field marketing or event marketing, preferably with an agency or within healthcare or a health system
• 2+ years of experience leading a team.
• Exceptional leadership skills with experience in managing and developing a high-performing team
• 5+ years of experience with marketing automation technology, preferably Hubspot.

• Expertise in creating and executing region-specific marketing plans aligned with local KPIs.
• Strong communication skills and experience engaging with executive-level leaders and healthcare decision-makers.
• Proficiency in coordinating cross-functional marketing and sales efforts.
• Active understanding of the value-based care landscape and partnerships with independent physicians.
• Demonstrable experience successfully managing Agile projects.

• Must carry a valid driver’s license and be able to drive within assigned territory
• Must be able to travel via plane when needed
• Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
• Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs

Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we ve become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model.

Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you…