Campaign Marketing Manager

Do you thrive at the intersection of creativity, strategy, and implementation? Do you understand how marketing channels work together, are comfortable interpreting data and spotting trends, and can translate brainstorming energy into structured plans that drive execution? Then apply today for this Campaign Marketing Manager opportunity!

EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.

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We are seeking a highly creative, organized, strategic, and collaborative Campaign Marketing Manager to join our Marketing team. Every day you will make a difference in the lives of others by leading the planning, ideation, execution, and optimization of multi-channel marketing campaigns that support ASU Online program enrollment, brand awareness, and learner engagement.

The Campaign Marketing Manager is a strategic thinker and proactive problem-solver—someone who can spot opportunities, shape ideas, and guide campaigns from concept through execution and performance reporting. You will serve as the orchestrator across content, creative, social, communications, paid media, and analytics partners, ensuring campaigns move forward with clarity, consistency, and alignment to the overall vision. From kickoff through launch, you will collaborate with cross-functional partners to bring ideas to life and ensure campaigns deliver measurable impact.

Most importantly, you’re passionate about creating marketing experiences that advance ASU Online’s mission to expand access to high-quality education.

• Own and lead the end-to-end planning, ideation, execution, and optimization of multi-channel marketing campaigns, serving as the primary driver of strategy and delivery.
• Serve as the central point of contact for campaign stakeholders, ensuring alignment, clarity, and cohesion across all teams involved.
• Collaborate closely with Creative Services and Content teams to brainstorm concepts, contribute ideas, refine messaging, and support creative directions that resonate with target audiences.
• Translate campaign strategy into clear, actionable plans, timelines, scopes, and deliverables that guide cross-functional partners.
• Lead cross-functional campaign work streams and guide collaborators through timelines, deliverables, dependencies, and decision points.
• Ensure assets and messaging are on-brand, accurate, and optimized for channel best practices.
• Provide informal guidance to Marketing Campaign Coordinators who support campaign execution.
• Facilitate campaign brief development, ensuring clarity of goals, audience definition, messaging, and KPIs.
• Track progress, identify risks, proactively solve problems, and keep teams informed to ensure timely and accurate execution.
• Lead campaign performance reporting, partnering with analytics teams to interpret insights, identify trends, and recommend improvements.
• Maintain clear documentation and establish repeatable workflows that support campaign operations.
• Support continuous improvement by identifying optimization opportunities based on data and performance patterns.
• Stay current on marketing operations best practices, tools, and platform capabilities and bring forward innovative ideas.
• Assume or coordinate other duties or projects as assigned or directed.

NOTE
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This is not a fully remote position. Must be able to reliably commute to Scottsdale, Arizona.

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

• Bachelor’s degree or higher in a related field.
• Experience managing multi-channel marketing campaigns in a collaborative, fast-paced environment; agency experience welcomed.
• Experience serving as a…