VP, Marketing

Overview

Help Scout is on a mission to help businesses delight more customers. We’ve been fully remote since inception, with a global team. We aim to balance profit with purpose and have been a Certified B Corporation since 2019, pledging 1% of our equity back to the community. This role is 100% remote and open to US-based candidates at this time.

Help Scout’s success depends on hiring talented, high-accountability people who are excited to contribute to a culture where everyone is challenged and supported to do their best work.

The Role

As VP of Marketing, you will lead full-funnel marketing at a product-led company ready to scale. You’ll shape how we grow, tell our story, differentiate in a competitive space, and bring our values to life at every stage of the customer journey. This is a hands-on leadership role in a remote-first environment with high accountability and meaningful autonomy. You will oversee a team responsible for content, design, product marketing, lifecycle marketing, performance marketing, and you will be supported by an AEO expert and a top brand agency.

You’ll work on building what’s next in marketing, driving growth, and refining how marketing contributes to overall business outcomes.

Responsibilities

• You’ll be accountable to a marketing revenue number and KPIs.

• You’ll support the full customer journey, from first touch through expansion, viewing marketing as a connected journey from brand to customer expansion with proven results.

• You will use data to guide decisions, challenge assumptions, and adjust strategy when signals change.

• You’ll establish clear planning, prioritization, and execution rhythms that provide clarity to your teams so they can operate at their best.

• You’ll be in lock step with Product, Sales, and Rev Ops to shape and execute our go-to-market strategy.

• You’ll own our modern marketing systems, automation, and emerging AI tools and ensure they are used to drive efficiency and scale.

About You

• You are a marketing leader with deep experience in B2B SaaS focused on SMB. You are accountable to outcomes, not just activity, and comfortable owning metrics close to revenue.

• You’ve led as a marketing leader or Head of Growth at a B2B SaaS company with ARR in the range of roughly $30M to $150M.

• You’ve navigated pricing changes, growth plateaus, or shifts from brand-led growth to more disciplined execution.

• You set a high bar, elevate those around you, and communicate clearly in a remote setting.

• You like to ship, measure, and adjust, balancing performance goals with long-term vision.

Who You’ll Work With

• Andrea Kayal – you’ll report to Andrea, our CRO.

• Scott Rocher – Chief Product Officer

• Shawna Fisher – interim CEO

• Great marketers like Thialé, Hillary, and Rob.

Values

Happy to Help. Craft over Convention. Progress not Perfection. Own the Outcome. We share knowledge freely, lead with generosity, and practice empathy. Read more about how we define and live these values.

Benefits And Perks

• Competitive salary with an internal, transparent salary formula based on market data

• Flexible time off

• 12 weeks of fully paid parental leave for all new parents

• Home office stipend to help you get set up

• Co-working stipend up to $300/month if you work from home

• Annual professional development stipend of $1,800

• Top-tier health insurance for you and your dependents (US/Canada)

Hiring Guidelines

All roles at Help Scout are fully remote. Some positions have location requirements. For roles outside the U.S. and Canada, we work with teammates as independent contractors under country-specific agreements. We do not sponsor visas. Teammates must be authorized to work from their home country. We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

We can provide accommodations at any stage of the recruitment process if needed. Please contact our recruitment team.

Note on AI in interviews: do not use AI assistants live in interviews. We encourage preparation with tools as needed. We use Brighthire as a notes/taker and review tool to ensure a fair process. Be aware of potential scammers; legitimate communications will come from an  email address and through Ashby, our applicant tracking system.

#JLjbffr